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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. It’s authenticity, visualization and peer-to-peer recommendation all rolled into one. What better way to show off what your best product can do?

UGC 57
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Investing in your current customer pool builds loyalty and connection. What is customer marketing? In fact, it’s quite the opposite.

Strategy 124
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
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9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Explore Lesser Used Social Media Platforms Successfully employing social media marketing to grow your e-commerce business requires you to publish on the most popular platforms—Facebook, Instagram, YouTube, X, and TikTok. The best networks to implement social selling will be Instagram, Facebook, and TikTok. Source: tiktok.com 8.

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16 Facebook Engagement Post Ideas For More Likes and Shares

Hootsuite

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

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5 Brands Crushing Creativity on TikTok

Ignite Social Media

In July 2021, TikTok became the first non-Facebook app to reach 3 billion downloads globally. In comparison to Facebook, Instagram, Snapchat, and YouTube, TikTok is the only social platform that allows individuals to natively download videos from the app and save it to their camera roll. Taco Bell Loves UGC. Make TikToks.”

Brands 120
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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook. Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing tool that can help you tap into the trust and authenticity that modern consumers crave.

Hashtag 152