Ignite Social Media

NOVEMBER 27, 2023

In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics. Can we authentically connect it back to our brand mission and values? Adjust your approach accordingly.

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Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Common examples include product recommendations, reviews and customer photos. Shout-outs. Positive comments.

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Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

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Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

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Pixlee

DECEMBER 4, 2018

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Displaying them almost seems counterintuitive to the clean, conversion-oriented design most Ecommerce sites strive for. How do you keep your website free of clutter while providing the most relevant product information?

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Ignite Social Media

SEPTEMBER 18, 2023

So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Instead of worrying about jumping in on all the latest trends, we recommend that your brand get on TikTok to focus on making content that authentically fits your brand.

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Sprout Social

AUGUST 31, 2022

You have to juggle multiple plates and wear several hats, from content ideation to video production—basically, you have a lot to handle. Here are 17 social media management tips to help you stay productive and organized: 1. Avoid promising results you can’t produce (think quadrupling conversions in one week).

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Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. Tabs Chocolate ditched the regular paid marketing efforts and focused on creating consumer trust through authentic content.

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Pixlee

JUNE 30, 2020

What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. The hero image features a Cotopaxi product prominently displayed in order to entice the viewer to shop. Use UGC! . Promotional Email.

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Social Media Strategies Summit

NOVEMBER 18, 2020

So, while brands and marketers can take part in the conversation unobtrusively, they can’t hijack it. Their follower relationships are authentic and deep. As a result, the traffic they produce has high conversion potential. Micro-influencers (having 1K-10K followers), in particular, are adept at driving purchase conversations.

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Pixlee

JANUARY 29, 2019

Again, not easy to scale when you’re trying to quickly drive more conversions from your paid social efforts. The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC.

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Social Media Strategies Summit

SEPTEMBER 26, 2023

Especially if you do so in a way that highlights the benefits your prospects gain by investing in your products or services. But it’s still essential to remember that using socials only to make product mentions won’t necessarily help you make more sales. Does Your Product-Focused Content Offer Real Value? Yes, 27.3%

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Pixlee

MAY 4, 2018

User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience. Here are three brands that are effectively using UGC on their product and category pages to inspire browsers to buy. Artifact Uprising.

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Pixlee

SEPTEMBER 18, 2019

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. UGC Advantages.

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Hootsuite

MARCH 9, 2022

And, just like any other corner of the internet, there are also plenty of opportunities to sell products. Can you sell products on TikTok? It used to be that brands would just flood the feed and hope that TikTokers would organically switch apps to seek out their products. million followers with only 3 studio lights and iMovie.

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Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Pixlee

JULY 28, 2021

In fact, most of today’s sophisticated brands are beginning to integrate customers’ ideas and demands into marketing content by collecting and sharing user-generated content (UGC) from real customers. Combining UGC with agency or studio content combats these challenges and adds value to your marketing strategy in a variety of ways.

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Pixlee

OCTOBER 20, 2021

Social media is no longer just for individuals to stay connected with friends across borders; brands use it to promote and launch their products, influencers use it to share content and build communities of loyal followers, and general users use it to shop, stay entertained, and learn about the world around them. Sharing UGC Today.

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Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

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Pixlee

NOVEMBER 13, 2018

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. A picture is worth a thousand words.

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Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Influencers use their platforms to persuade their followers to buy the products or subscribe and promote the products as well. .

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Pixlee

DECEMBER 14, 2018

Morphe co-opts traditional photography with “Inspiration Galleries” derived from UGC that provides an authentic look at their products in action. million followers by collecting UGC to directly promote specific products and ‘looks’ as they would realistically be worn. Here’s How it Works.

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Pixlee

JULY 21, 2021

But don’t despair; there’s an art to crafting engaging content you need to generate conversions. The ultimate goal of your content, after all, is to engage and get them to pay for your services or products ultimately. That work will help with product development and marketing efforts. Check out this example from Old Navy.

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Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. And the most prominent of all is UGC. It is a type of content form, including videos, photos, reviews, blogs, and social media posts that users create and features a brand or a product.

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Pixlee

AUGUST 13, 2019

By asking permission , brands can create authentic connections and source content to use in ads. . Social media (and its ads) are a conversation more than a distribution channel. By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales!

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Pixlee

JUNE 30, 2021

This shift in the way businesses approach advertising has opened up conversations about the type of content customers engage with the most. This is where user-generated content (UGC), media created by regular customers and often shared on social media, comes in. Here’s where UGC comes in handy.

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Pixlee

AUGUST 2, 2021

Well-researched and authentic content will always get more followers than pitching products. The best brand podcasts aren’t simply descriptions of your industry or what products you have to offer; they follow industry-related topics episodically to educate and entertain listeners. How Can Podcasts Help Your Brand?

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Pixlee

NOVEMBER 10, 2020

Customers who view UGC are twice as likely to convert compared to prospects who don’t get exposed to real customer images or videos. Knowing UGC is hugely effective is the first step in leveling up your email marketing. Knowing UGC is hugely effective is the first step in leveling up your email marketing.

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Sprout Social

MAY 26, 2022

74% of users say the app inspired them to discover more about a product or brand. Especially for product-based brands, TikTok Shopping features can be a great way to expose your audience to your goods, whether directly in your videos or on your profile’s product showcase tab. Amplify user-generated content (UGC).

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Buffer Social

JUNE 6, 2022

The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. 85 percent of people say UGC is more influential than content made by brands directly, according to Adweek. ” And a report by Nosto found that “79% of people say UGC highly impacts their purchasing decisions.”

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Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. With the rise of user-generated content (UGC), marketers no longer have to rely on the limited options offered by stock photo platforms. Create a brand community for your customers to invite conversation in a more accessible environment.

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Buffer Social

JULY 31, 2023

It’s a great way to connect with your audience and start conversations on social media platforms. Put your spin on a trending meme on TikTok Participating in trends can pay off if you can authentically connect it with your brand. UGC comes in many formats, including images, videos, reviews, and testimonials.

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Pixlee

DECEMBER 16, 2020

Putting your followers in the spotlight is not only a great way to encourage engagement, but it’s also effective for showcasing your products and adding a strong social proof element. . Kirkland’s homepage gallery spotlights holiday-oriented UGC from Instagram to inspire shoppers! Encourage Conversations.

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Pixlee

JULY 14, 2020

User-generated content tools (UGC) are highly effective for combatting stale and ineffective content. Good user-generated content tools help you collect and publish UGC, all in one platform. Once you have a library of high-quality UGC, you need to be able to leverage it to drive engagement and conversions. .

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Pixlee

JULY 23, 2021

The rapid development of artificial intelligence, virtual reality, and the introduction of social distancing accelerated the expansion and adoption of technologies like Amazon’s, where consumers can buy products without physically interacting with employees. If only you could see what a product actually looks like or how it’s used, right?

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Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries.

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