Socialmedia.biz

FEBRUARY 23, 2019

With regular activity on your social media platform, you’d be able to convince more and more people to not only engage with your content, but also try out your product or services. Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Hootsuite

MAY 18, 2023

Short videos are intended to be quick, easily digestible content for viewers scrolling through social media feeds or other outlets. If you want to know the best sizes for content on every platform, check out our social media size guide. Be authentic Short-form video content is all about authenticity.

Video 112

Video HootSuite How To UGC 112

Pixlee

NOVEMBER 15, 2018

With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.

UGC 63

UGC Hotels Nielsen Authentication 63

Janet Fouts

DECEMBER 30, 2014

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Shop locally and prefer hand-made and authenticity to mass production. Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Mindjumpers

JUNE 13, 2012

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Creating social content is a struggle. Creating conversational touch points and developing social content is still something a lot of the largest global brands are struggling with.

Report 274

Report Brands Facebook Nielsen 274

Buffer Social

MAY 8, 2019

“The founders were sick of seeing brands selling sugar-filled products, made appealing by marketing that masked what you’re actually drinking,” Brittany Zenner, Ugly’s New York-based Social Media and Community Manager explained to me. Marketing to a young, rebellious audience means embracing social media channels for Ugly.

Industry 74

Industry Meme Survey Authentication 74

Rebekah Radice

AUGUST 10, 2015

Back in 2013, Nielsen released an advertising study in which they noticed participants showed much greater recall of ads if Facebook friends’ icons appeared under who “Liked” that particular product. Today, Nielsen reports that 92% of consumers trust a recommendation from family and friends over all forms of advertising. Here’s how!

Engagement 131

Engagement Tips Facebook Nielsen 131

Pixlee

DECEMBER 18, 2018

Individuals interact with this content because it’s authentic, visually engaging, and relatable. This preference for authenticity shows that consumers are both comfortable with brand storytelling, and are likely to turn engagements into potential purchases. Focus on brand authenticity and real followers.

Instagram 44

Instagram UGC Authentication Influencer 44

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 75

Travel Hosting Social Media Influencer 75

Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Boost their ego.

Influencer 60

Influencer Brands Marketing Authentication 60

Pixlee

NOVEMBER 15, 2016

Social media marketers are often encouraged to develop and curate user generated content, but what is user generated content and why is it important? It’s been proven that consumers find UGC more trustworthy and authentic than content created by a brand. Why to Use User Generated Content.

Content 41

Content UGC Loyalty Nielsen 41

Pixlee

OCTOBER 18, 2016

It’s a natural way to connect with Millennials and Generation Z - and to market products and services in a way that’s organic, authentic, and enticing. In particular, social influencers on networks like Instagram have significant value as 74% of consumers turn to social media networks for advice before making a major purchase.

Influencer 42

Influencer Brands Nielsen ROI 42

Diva Marketing Blog

JUNE 19, 2016

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. avid food TV viewers.

Travel 40

Travel Hosting Social Media Influencer 40

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

But as on every other social media platform, content is king on LinkedIn. It’s kind of like the entire point of social media. This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Hootsuite

MARCH 3, 2022

With more than 1 billion monthly active users and 3 billion global installations , TikTok has quickly become one of the most engaging social media platforms in the world. Not only does the platform bring in big crowds, but it also boasts the highest engagement rates on social media. What makes TikTok so engaging?

Engagement 100

Engagement Tips Metrics Remix 100

Oktopost

JUNE 9, 2020

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. How to Choose the Right Platform for Employee Advocacy.

B2B 144

B2B Survey ROI Metrics 144

Rebekah Radice

NOVEMBER 24, 2017

But be careful not to confuse social listening with monitoring. Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Get involved in the conversation.

Hashtag 138

Hashtag Influencer Trends Industry 138

Webbiquity SMM

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Social Media Tips, Tactics and Techniques.

Social Media 198

Social Media Tools Tips ROI 198

Rebekah Radice

NOVEMBER 24, 2017

But be careful not to confuse social listening with monitoring. Social listening, on the other hand, requires analysis and lets you see the bigger picture behind the conversation. Today’s post is sponsored by Brand24, a tool I use daily to listen across social media. Get involved in the conversation.

Hashtag 60

Hashtag Influencer Trends Industry 60