CMOs View on Social Media Measurement

Ignite Social Media

Social media measurement has been a hot topic for many years. A recent study by Nielsen shows that, according to Chief Marketing Officers, there are still a lot of questions that need to be answered. Ranking Digital Media Channels.

Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. Conversational words.

Data 192

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. You can find a list of more than 150 social media monitoring tools here or close to 200 here , but—that can seem overwhelming. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it.

Tools 200

4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. And the decision for a brand to invest in a new social media platform is a big one. So how is a social media marketer to decide? Social media platform your brand should check out: Houseparty.

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. You can be very successful working with social media influencers but it requires a good bit of work upfront. Introduction to working with social media influencers. What is a social media influencer? What can social media influencers deliver? Social.

Actionable Social Analytics: From Social Media Metrics to Business Insights [White Paper]

Mindjumpers

Tweet Recently, Awareness released a new white paper on social analytics and suggestions on how marketers process and assimilate seemingly endless social data. It has been noticed that marketers are turning towards social analytics to make use of this ‘big data’ while also attempting to understand consumer attitudes and behaviors and to harness these insights for business. How to use The Social Analytics for Marketing and Sales Effectiveness Framework.

Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Buffer Social

Today, we’re excited to launch, SocialChat by Buffer, a simple, free tool that enables visitors to start social media conversations on your website. In fact, they don’t really want to use traditional social media channels for communication.

The 5 Reasons Most Companies Aren’t Measuring Social Media

Convince & Convert

Consider Nielsen ratings, which are used to determine the popularity of all TV shows and, consequently, how the dozens of billions of dollars in TV advertising is apportioned. Nielsen ratings have a direct impact on hundreds of thousands of people in the United States. We hate math.

Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Tools 115

Key Points for Local Market Activation on Social Media for International Brands

Mindjumpers

Social media has opened up for the possibility to easily connect people across countries, which further provides a great possibility for international brands to penetrate new markets. This opportunity also brings a big challenge to the table; the challenge of controlling and maintaining product perception worldwide across new social media marketing channels. What are the trends and how can we relate or implement this to the conversations or stories we want to create?

Social Media Marketing By Age

Stay N' Alive

Even if millennials are stereotyped as the “selfie” generation that lives on social media, they aren’t the only audience on there. In fact, if you think they are the generation that spends the most time on social media, you would be mistaken! Here’s some information from the Sprout Social Q1 2017 Data (unless specified as otherwise) to help you figure out how to target, interact with, and ultimately influence your ideal audience!

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. based on budget or schedule) Once you’ve answered those questions you can compare major social media monitoring tools. And that’s how I pick the right social media monitoring tool for the job.

Shifting Focus From The Traditional Marketing Funnel To Personalized Messaging Using Social Media

SocMed Sean

There’s a lot of confusion about social media these days, and marketing professionals aren’t making it any easier. As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. Assuming that you can take the same approach for traditional and social is like assuming that you can use a hammer just like you use a screwdriver.

The Intersection of Customer Service and Social Media

Direct Marketing Observations

The conversational divide… I have a couple of quick questions: Does social media allow customers to get their issues resolved quicker than if they were to use traditional means? Does whining via social media move you to the head of the line? And I know this social media thing might give me any time access to a company to get my problem resolved? Social media is my ally.

The 2012 Political Conventions on Social Media: 13.5M Tweets Strong

The Realtime Report

The Republican National Convention saw sharply dropping numbers in TV viewership – but online and social network participation numbers are up. Is the political conversation migrating from traditional media to the internet? Nielsen estimated that just over 30 million viewers watched the RNC during Mitt Romney’s acceptance speech – a 23% drop from the same night four years ago, when 39 million viewers watched John McCain’s speech.

Executive Series: Social Data Is An Important Key

Mindjumpers

Tweet This post is part of The Executive Series which is written by Jonas Klit Nielsen, CEO and Founder of Mindjumpers. The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. The Social Data Revolution. One of the key points with social data is the real-time factor of conversations going on right here right now.

Data 155

A Long List of Social Media Advertising Stats

Hootsuite

If you’re looking at the most common topics discussed by social media managers today, it’s probably a toss-up between two things: social media advertising and emojis. It feels like every month a social network unveils a new social media advertising tool. If you’re still not sure why you should put money behind your social media campaigns, we’ve gathered a long list of social media advertising stats that should help motivate you.

List 83

23 Outstanding Social PR Guides

Webbiquity SMM

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. This shift has led to today’s emphasis on “social” PR. What are the best practices for social PR?

How to Identify Your Social Media Influencers

Sprout Social

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. At the same time, some managers are hesitant to deem someone a social media influencer just because they have thousands of followers.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy.

Tips 249

5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. But despite some initial reluctance, politics has embraced the social media Egosystem as much or more than any other industry. Nice analysis on it from Ian Lurie over at Conversation Marketing ). Visibility of Social Media Metrics Drives Behavior.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice.

For Companies: 10 Questions to ask yourself before entering social.

Mindjumpers

How can we do something that will create value through social media?” Over time I have come up with the following 10 questions you should ask yourself before entering the landscape of social media – that’s my best advice.

How to Use Social Proof to Boost Conversions

Sprout Social

It has to do with a little psychological phenomenon called social proof. What is Social Proof? Social proof is the notion that people will follow the actions of the masses. That’s social proof in action. Social proof isn’t new. When Asch asked the unknowing participants why they conformed, he found that people follow social proof for one of two reasons: They want to fit in with the group. Why Social Proof is Important for Digital Marketing.

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 Over 44% of Internet users are active in social media.

Social Media is Affecting Our Communication Patterns Online

Proactive Report

A new survey from Nielsen set out to show that as people use social media they use email less – and surprise! The sharing of content is what makes social media so successful. Update your online newsroom and make it social media ready.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business. The truth is traditional marketing and media are not working like they use to. Remember the days of simple media and mass communication? Media is becoming more complex.

This Week in Social Media - 3/19/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Of course, Google put the social world abuzz with its announcement that it would be retiring Google Reader in July. news Marketing social media trends PR

How Much Should You Pay Social Media Influencers?

Sprout Social

in media value for every $1 they spent on paid media. Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. To gain social followers? It’s important to understand both your and the influencer’s typical conversion rates so you can calculate your potential ROI on the collaboration.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity SMM

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal.

Is Social Media Too Big For Its Britches?

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches? At Monday’s Social Fresh conference in St.

The 9 Conversion Habits of the World’s Most Successful Bloggers

ProBlogger

With email being such an effective method of conversion, top bloggers make sure they don’t leave any stone unturned in order to get visitors’ emails. According to an eye-tracking study by the Jakob Nielsen group, viewer attention drops dramatically beyond the fold. Social proof/Proof from authority: By showing off quotes from authoritative publications, Tim leverages the principle of authority and social proof to show that his advice is valuable.

Why You Need to Respond Quickly to Social Media Comments

SocialFish

The growing trend of support-based interactions taking place on social media represents major challenges for brands seeking to maintain positive reputations online, but the trend also makes for major opportunities. While the “ real time social media war room ” model might not be a possibility for every business, a social media support coverage schedule is pivotal. A brand’s reputation can go south extremely quickly on social media.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot. I now speak of Bite & Booze not as a blog, but as a culinary media company. Secondly, social engagement absolutely helps. Connect with the audience by engaging in conversation.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

What makes Jay especially relevant to the Diva Marketing community is his use of social media, aka Social TV, to promote his on-air opportunity on the Food Network and to leverage the social buzz to encourage Scripps Networks Interactive to pick up the Deep Fried America pilot.

The Performance of 100 Icon Brands on Facebook [report]

Mindjumpers

Tweet The Following post is part of the Mindjumpers Network series and written by our CEO, Jonas Klit Nielsen. Creating social content is a struggle. Creating conversational touch points and developing social content is still something a lot of the largest global brands are struggling with. I think that one of the keys for brands is to acknowledge that creating social content is a professional task, it’s not rocket science but it is a science.

Report 216

How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. From Janrain , a free guide to improve your conversion rates and your data quality. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Holy Social!

Put Yourself on the Social Map: From Vagueness to Greatness

Convince & Convert

Erich Marx , Director of Consumer-Facing Interactive and Digital Media at Nissan , joins the Social Pros Podcast this week to discuss the process of managing a huge, multinational brand’s presence in the digital sphere; measuring results when they don’t necessarily translate directly into sales; and creating innovative experiences to keep customers engaged. From Janrain , a free guide to improve your conversion rates and your data quality. Holy Social!

How to Make Social Media Infographics That Get Noticed

Convince & Convert

Then there are so many other things that have helped it explode in the last year, especially with social media. That Jakob Nielsen and other people have researched that nobody really reads online anyway. I get people, just in conversation, saying “Yeah, yeah. It helps people – we just take it for granted that because we’re in the social media industry, that everybody understands all the terms and really gets it, right?

Just get us the Millennials! #Marketing #Fail

Janet Fouts

23% of Millennials have a Bachelor’s degree or higher, making them the most educated generation ( Nielsen ). Prefer to spend more on socially responsible companies and say a company’s commitment to the community influences their decision to work there. They’re social. Of course older generations like Boomers have also adopted technology and social media to research before buying and that age group holds 3/4 of the nation’s wealth.

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. From Janrain , a free guide on how to improve conversion rates and data quality. Building a Social Team. Southwest has a fairly mature setup for their social media team.

Social Media Research: Interview with Joel Rubinson of ARF - Part I

Diva Marketing Blog

With the rapid increase of digital conversations the importance of not only listening to consumer generated content (CGC) but the analysis of this new data set is finally taking its place at the marketing research table.

7 Ways to Use Social Listening to Generate Leads for Your Business

Rebekah Radice

In fact, you’ll find that social listening is one of the most powerful ways to better understand your audience. But be careful not to confuse social listening with monitoring. Today’s post is sponsored by Brand24, a tool I use daily to listen across social media.