Pam Moore

JANUARY 14, 2019

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? How do I know how much is too much? Depending on how connected you are with your community they may be interested in what you eat, where you go for breakfast.

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Authentication Brands Template Templates 99

Sprout Social

FEBRUARY 14, 2023

Marketing professionals, from specialists to VP, agree it’s getting harder to reach your target audience with no ad spend to back it up. How advocacy can strengthen your social media strategy Social media algorithms are constantly evolving. As networks work those kinks out, marketers have to adapt.

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Authentication Examples Class Team 93

Ignite Social Media

SEPTEMBER 18, 2023

One of the most common questions we get from clients is how to create branded TikTok videos. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. If you make consistently authentic content, your audience will find you.

Brands 110

Brands Content UGC How To 110

Pixlee

JULY 19, 2021

One of the core social media marketing tactics businesses rely on is influencer marketing. By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Benefits of Using Influencers for Email Marketing.

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Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? How Much Do Micro Influencers Cost? Table of Contents .

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Influencer How To Marketing Instagram 133

Pam Moore

JUNE 12, 2019

The OPC = other people's content and other people's community. Communities create markets, but only after you make the first investment in the human beings within. In this episode of the Social Zoom Factor I explain how you can tap into the power of the OPC starting today. How to choose the right OPC. SoundCloud.

Communities 101

Communities Brands Content Authentication 101

Oktopost

FEBRUARY 10, 2022

Joel Harrison, Editor-in-Chief at B2B Marketing takes on community building. Watch the recording: Want to hear more from renowned marketing leaders on building community? You’ll walk away with insight into how to bring the right people with the right energy to lead and grow your community. Episode Summary.

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B2B Communities Apple Hosting 116

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Strategy Brands Content UGC 124

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Examples Influencer Campaign Marketing 127

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Those who know how to do it, and do it well , will have an advantage over their competitors.

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Brands Marketing Real Estate Collaboration 151

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha.

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Brands How To Authentication Collaboration 115

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now .

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Authentication Nielsen How To Case Study 138

Sprout Social

AUGUST 25, 2020

If you’re curious about marketing on Reddit, we totally understand why. With billions of visits per month and 430+ million active users , the platform represents one of the most engaged communities online. How to increase your car’s value by $1B. The challenge of marketing on Reddit. What is Reddit, anyway?

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Reddit How To Marketing Banking 134

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. But what is community-driven marketing and how can brands use it successfully?

Communities 74

Communities Social Media UGC Marketing 74

Sprout Social

JANUARY 12, 2022

Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. In this guide, we’ll show you how it’s done. What is word of mouth marketing, anyway?

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Conversation Review Marketing How To 137

Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. It’s taking a lot more than just simple traditional marketing to speak to your audience. . You’re going to need to prioritize building trust within your brand’s community. Nano & Micro-influencers for DEI Marketing.

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Influencer Marketing B2B Authentication 165

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Learn how to identify your unique audience and niche here.

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Social Media Tips HootSuite Marketing 121

Buffer Social

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. So how do you do it? We asked both online community experts and community-building creators to share their expertise, so you can tap into this powerful approach. What is a community?

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Communities Social Media Community building Groups 78

Buffer Social

JANUARY 23, 2024

  The platform bears a striking resemblance to X, but fans are quick to point out the community-building focus. Plenty of Bufferoos have become regular users of the tool, with a handful of teammates finding success (and community) in some niches. Here’s how to grow on Threads, with advice from Bufferoos doing just that. 

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Team How To Instagram Authentication 103

agora pulse

AUGUST 22, 2019

People are forming real relationships on this platform—but managing all those relationships within a community of peers, employees, potential job applicants, and potential clients can be tricky and overwhelming. Personal and Professional Profiles: Why Both Make Up Your LinkedIn Community. Enter Agorapulse.

LinkedIn 105

LinkedIn Communities How To Applications 105

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

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Small Business Engagement Strategy Facebook 100

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. But not all influencers are equal, and there’s a new community of prominent folks using ring lights to make a difference. So, why contact a KOL for a social marketing partnership? What are KOLs? Make more sales.

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How To Marketing Collaboration Influencer 106

Mindjumpers

NOVEMBER 26, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. The value of contextual marketing. The challenge for global brands to keep an Always On-strategy is to get the context in place across local markets. How to put content into local context.

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Marketing How To Communities Guidelines 256

Pam Moore

JUNE 22, 2017

Do you know the difference between a micro-influencer and an influencer as it relates to business marketing strategies? Did you know that 86% of brands use influencer marketing as a form of content marketing? Here is what you will learn: – Influencer Marketing Trends 2017. Social currency = attention + action.

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Course Influencer Training Small Business 163

Ignite Social Media

JANUARY 14, 2021

A new year means a fresh start for your brand’s social media marketing strategy. There are certain tactics that marketers are implementing that they don’t even realize are hurting their business more than helping it. Jesse Walker , Community Manager. In-authentic Brandstanding. But what are some of those bad habits?

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Social Media Marketing Trends Communities 200

Pixlee

JANUARY 12, 2022

Today’s generation of tech-savvy consumers is less receptive to traditional methods of advertising and marketing. Instead of shouting into the void why their product is the best, leading brands now build a brand identity and community through the creativity of their customers. So, how do you tap into that market with your brand?

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Communities UGC Marketing Newsletter 52

Ignite Social Media

JANUARY 12, 2021

The spring of 2020 challenged marketers to publicly identify where their brands stood on these words and the issue of social justice. Nearly 20 years ago the management of corporate social responsibility was mostly placed within HR, diversity teams, or community relations teams. Be Authentic. Unconscious bias.

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Activities Social Media Brands How To 163

Pixlee

JANUARY 20, 2022

Among the many niches of influencer marketing , esports is one of the areas that’s gaining traction. Currently, the global esports market is valued at $1.08 Can Non-Endemic Entrepreneurial Brands Use Esports Influencer Marketing? If that is Gen-Z males aged 18-34, esports influencer marketing is your best bet.

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Influencer Brands Marketing How To 82

Ignite Social Media

JULY 5, 2023

In the roundtable discussion embedded below, I was joined by Lisa Braziel, Drew Sykes and Taylor Glymph as we delved into key strategies to help your executive team build an authentic and effective personal brand. Some people may already be engaging online whereas others don’t know the first thing about how to engage. No worries.

Social Media 91

Social Media How To Authentication Embedding 91

Sprout Social

JANUARY 25, 2021

For all the think pieces out there proclaiming influencers are a dying breed, influencer marketing is unquestionably here to stay. Sixty-three percent of marketers plan on increasing their influencer marketing budget in the next year. If you’re considering an influencer marketing program , you’ll have plenty of options.

Influencer 113

Influencer Campaign How To Marketing 113

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. Use Two-Factor Authentication. Limit Access to Accounts. Use Social Media Governance to Optimize Risk Management.

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Social Media How To Policies Authentication 125

Convince & Convert

JULY 14, 2021

Those two are common questions business owners are asking when considering Instagram marketing. While the answer to the first question is complicated (and I’ll elaborate on it below), the answer to the second question is “Instagram marketing is almost always a good idea”. But how to create an effective Instagram marketing strategy?

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Instagram Strategy Marketing Upcoming 217

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It helps with market differentiation A unique brand experience separates you from the competition. But an ever-crowded space filled with brands and creators means your relevancy is always at risk.

Brands 114

Brands Sentiment How To Analysis 114

Pam Moore

JULY 10, 2017

Communication has and always will be foundational to relationships and success in life or business. Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing.

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Content How To Marketing Training 166

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

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B2B Marketing ROI Hubspot 62

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? The recognition and acknowledgement of diverse communities is so important for employees to feel seen, heard and included in the company culture.

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Social Media Authentication Communities Campaign 112