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Brand Humanization: Transparency vs Authenticity

Pam Moore

As many marketers and business owners are challenged to make their brands become human a few of the questions we hear most are: What do I talk about? Do people really want to know what I ate for lunch? ” To understand this, let's first dig into the definition of authenticity and transparency. Authenticity. Transparency.

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BeReal App Review: Should Your Brand “BeReal?”

Ignite Social Media

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. Download bereal here. But completely authentic? So, should your brand join the platform?

Review 176
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Twitter for Business: How to Develop Your Strategy and Authentic Brand Persona that Delivers Results

Pam Moore

Twitter is one of the most powerful social networks to help business and marketing leaders increase brand awareness, establish thought leadership, ignite personal brands and nurture relationships that bring great benefit in both business and life. Developing your own personal Twitter brand persona.

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BeReal App Review: Should Your Brand “BeReal?”

Ignite Social Media

million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. Download bereal here. But completely authentic? So, should your brand join the platform?

Review 85
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Yuzu App Redefines Social Connections for Asian Community

Bill Hartzer

In a landmark move set to revolutionize social networking and dating, Yuzu, a pioneering platform catering specifically to the Asian community, has officially launched on both the iOS app store and Google Play store.

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Humanize Your Brand with Data and Social Insights using these 5 Strategies

Pam Moore

Learning how to connect with your audience in an authentic and human way can help you stand out from the crowd, rise above the noise and build a relationship with your audience and customers that only you can do. Shorten the sales cycle because you establish trust and an authentic relationship faster?

Data 106
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TikTok trending: 5 reasons to consider it for your 2022 marketing strategy

SocMed Sean

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? Consumers today are much savvier and appreciate authenticity.

Trends 147