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What is attribution modeling for social media marketing?

Sprout Social

It breaks down which social media platform it was, what type of content like a post, video or white paper and how often the customer had to interact before the conversion. Sprout’s Premium Analytics offer the ability to edit and add tracking parameters right from the Compose window. Use link shortening or vanity URLs.

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How to Master Twitter for More Leads, Sales and ROI – 14 Proven Strategies

Pam Moore

You can't just hop on Twitter and start spamming urls to your website, blog or sales page. Leverage Twitter analytics for optimized results. Using web analytics such as Google Analytics to optimize conversions and sales. 15 Tips to Zoom Your Brand (white paper). Audience Analysis Worksheet. Need more help?

ROI 60
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Social Media Optimization 3 Steps to Tweeting with a Purpose

Convince & Convert

Getting smarter at social analytics requires three things: 1. The guys at Argyle come from an email marketing background (like me) so they were raised on a diet of analytics, testing, and identification and isolation of meaningful variables. A commitment to actually doing something with social analytics data.

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No patience for the ROI of Social Media discussion

Buzz Marketing for Technology

- I detailed a few ways that companies used to track lead generation such as: a unique 800 number in their white papers or a unique hotlink or email address embedded in their white papers. Same goes for Video or Podcasts – have a strong call to action and send them to a unique URL.

ROI 109
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Don’t Let Your Offline Marketing Material Collect Dust Bunnies (do this instead)

Absolute PA

You can upload any document that would normally be used in your offline marketing, such as portfolios, brochures, white papers and articles too. Track views + analytics. Add your full website url at the top of your description to direct people back to your website. Why upload your docs to Slideshare?

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. Employees can share the content you add onto Facebook, Twitter and LinkedIn, as they can with LinkedIn Elevate, but Smarp also supports additional channels like WeChat, Xing, VK and Weibo, plus the ability to easily share via copy-pasted URLs.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

These include gamification, internal communications and ROI-focused analytics. Employees can share the content you add onto Facebook, Twitter and LinkedIn, as they can with LinkedIn Elevate, but Smarp also supports additional channels like WeChat, Xing, VK and Weibo, plus the ability to easily share via copy-pasted URLs.