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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

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How to use brand safety tools to protect your brand’s reputation

Sprout Social

YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. The retailer used TikTok to highlight its partnership with basketball star Candace Parker. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

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Social commerce: How it works and why you should care in 2021

Sprout Social

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Others aren’t far behind, with both Youtube and TikTok exploring “shop now” buttons. Monitor your social analytics to manage performance. The Tiny Tassel.

Retail 134
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How To Use Competitive Benchmarking To Boost Your Social Media Marketing Strategy

Keyhole.co

If you compare a year-old brand in clothing retail to that of Gap, which has been around for decades, your competitive benchmarking will fall short. Compare your engagement rates with your competitors Use social media analytics tools There are many social media analytics tools available that can help you identify your competitors.

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What is social commerce? The stats, examples and tips you need for 2021

Sprout Social

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Others aren’t far behind, with both YouTube and TikTok exploring “shop now” buttons. A social media analytics tool can help you keep up on information as your audience grows.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports.

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How to master social media for retail and win more customers

Sprout Social

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 93