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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 111
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The 9 best reputation management services for your brand in 2024

Sprout Social

3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape. They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly.

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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic.

Hashtag 52
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Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Fridays at 9 a.m.

Tourism 108
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The Audience (Formerly Known As The Audience)

Twist Image

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Do you see this modern business traveller persona in your mind's eye?

Travel 71
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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is like a detailed travel itinerary for your customer’s experience with your brand. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. It includes elements like: 1.

Examples 103
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The Audience (Formerly Known As The Audience)

Twist Image

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Do you see this modern business traveller persona in your mind's eye?

Travel 40