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How AI insights improve decision making

Sprout Social

Advantages of using AI for generating data insights AI analytics offers many advantages, such as seeing hidden trends in large data sets, forecasting future market behaviors, analyzing customer sentiment, making decisions faster and creating personalized experiences.

Sentiment 109
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Best times to post on TikTok in 2023

Sprout Social

Consumer Goods Hospitality Media Nonprofit Restaurants Schools & Education Travel & Tourism How to find your own best times to post on social media How Sprout gathered the data Find your best times to post with Sprout Best Times to Post on TikTok Best times to post on TikTok: Tuesdays from 2 to 6 p.m. Fridays at 9 a.m.

Tourism 107
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How To Track & Measure Hashtag Performance On Social Media?

Keyhole.co

Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Sentiment – Get a breakdown of the reaction to your content, segmented as either positive, neutral, or negative.

Hashtag 52
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The Audience (Formerly Known As The Audience)

Twist Image

Her sentiment was meant to mean that if the music feels right, it will find an audience, but it did give pause. The company was launching a new product aimed at business travellers, and was curious about the best travel apps for these types of consumers. Do you see this modern business traveller persona in your mind's eye?

Travel 71
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Using social listening to surface trends to your audience

Sprout Social

On the desktop client or mobile app, it shows you “What’s happening” and gives you a real-time update of trending topics and hashtags. You can measure engagement rates, message volume, average sentiment, your brand’s share of voice and more. Best practices for success when identifying trends.

Trends 125
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What is a customer journey map and how to make your own [examples included]

Sprout Social

A customer journey map is like a detailed travel itinerary for your customer’s experience with your brand. Tools like Sprout Social use AI-driven sentiment analysis to dig into social listening data to give you insights on what people think about your brand. What’s included in a customer journey map?

Examples 102
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How Digital Marketing Drove Customer Experience in Unpredictable Times

Pixlee

Before 2020, the focus was overwhelmingly on the on-the-go consumer with mobile being the predominant virtual medium. With a travel lull came less cell phone usage. In the end, the virtual race saw the best engagement metrics Cotopaxi had seen, a boost in audience size, and skyrocketing sentiment from fans.