agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? Social Media Analytics Defined. Google Analytics.

Analytics 179

Analytics Social Media Tools Price 179

Ignite Social Media

OCTOBER 6, 2022

Are you looking for a social media management tool to help you with your online marketing? Let’s Check Out Khoros as a Social Media Management Tool . Let’s Check Out Khoros as a Social Media Management Tool . If so, you may have come across Khoros. Continue reading to know more!

Social Media Management 78

Social Media Management Review Social Media Tools 78

Keyhole.co

OCTOBER 10, 2023

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

Sentiment 52

Sentiment Analysis Brands How To 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

Metrics 145

Metrics Analytics Instagram Tools 145

Sprout Social

FEBRUARY 29, 2024

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. 1 Analytics Tool for Growth Beautiful reports. But be careful. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

SEPTEMBER 18, 2023

Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis. Powerful integrations : Integrations with other tools, like Salesforce , will enable you to access, share and manage data for 360-degree view of the customer.

Marketing 132

Marketing How To Sample Samples 132

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

DECEMBER 12, 2023

Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. By putting yourself out there and creating human-centered content around your expertise, you’ll provide a massive boost to that sentiment. Understandable.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JULY 20, 2023

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation.

Analytics 83

Analytics Social Media HootSuite Metrics 83

Oktopost

JULY 13, 2023

Visibility, then, has become the difference for companies seeking success, customer attention and customer loyalty. The right social media management suite will get you scheduling social media posts and approving content in advance, so that those deadlines can be met without resistance.

Social Media Management 62

Social Media Management Social Media Tools ROI 62

Hootsuite

OCTOBER 28, 2019

Note : Using social media analytics tools will make this process easier. If your social media bounce rate is lower than that of other sources, it’s proof that your social media campaigns are targeting the right audience—and, in turn, driving high-value traffic. one to 10) or sentimentally (e.g.,

Metrics 112

Metrics Social Media CPM CPC 112

Sprout Social

MARCH 27, 2024

Use review management and insights to develop proactive strategies to counter customer attrition and strengthen business stability. Builds customer loyalty Engaging with customer feedback shows you value their opinions. This transparency manages expectations and allows customers to plan. Use this information to your advantage.

Review 84

Review Brands Sentiment Reputation 84

Keyhole.co

OCTOBER 21, 2023

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Hootsuite

SEPTEMBER 14, 2023

Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Communities 95

Communities Social Media Management HootSuite Skills 95

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 76

Comparison HootSuite Hubspot Price 76

Oktopost

FEBRUARY 1, 2024

It covers various activities and channels, including: Brand design and messaging Paid advertising Content marketing Social media marketing Search Engine Optimization (SEO) Community management PR and events Influencer marketing Brand loyalty is becoming less of a given day by day.

Brands 62

Brands Hubspot Marketing B2B 62

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Whether you’re beloved by the world or loathed, social media is a vital tool for both shaping and managing your reputation. Track your social sentiment Okay, so you know people are talking about you. The good news? Wendy’s currently has 3.9

Reputation 106

Reputation Strategy Brands HootSuite 106

Keyhole.co

JANUARY 5, 2023

The first tool on our list is Keyhole , a social media management platform capable of tracking every move of your rival brands on Instagram and other social media platforms. I like how easy it is to generate my analytics report for my social media channels.

Analysis 52

Analysis Instagram Tools Sentiment 52

Sprout Social

DECEMBER 20, 2023

Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust social media analytics and reporting tool enables social teams to demonstrate and prove ROI, and understand the full impact of their efforts. It also happens to be the most difficult.

HootSuite 112

HootSuite Brands Price Collaboration 112

Sprout Social

FEBRUARY 13, 2023

It starts with having up-to-date information about your customers (like valid email addresses, their past experiences with your brand and psychographic data) and determining which channels they’re most likely to use (like social media or text). With so much rich customer data available, proper management is key.

Data 108

Data Social Media Tips Metrics 108

Sprout Social

JUNE 20, 2023

For example, Sprout Social offers an all-in-one social media management platform. We focus on extracting real business value from social media. Being personable is a subtle way to create connections as you figure out how to build your brand on social media. But the sentiment remains the same!

Brands 94

Brands How To Sentiment Social Media Management 94

Hootsuite

MAY 17, 2021

The number of times followers interact with a social post by clicking the Like button within a given social media platform. Remember: comments can have a positive or negative sentiment, so a high number of comments isn’t always a good thing! This metric measures your followers’ brand loyalty. Applause rate.

Social Media 145

Social Media HootSuite Metrics CPC 145

Sprout Social

MARCH 15, 2022

With Sprout’s social listening tool , you can tap into the conversations around your brand to make sure you’re increasing your share of voice in a relevant and positive way. Use it to track dips and spikes in brand sentiment to better understand what’s happening and why. Competitor data. Step 3: Establish a monitoring routine.

Reputation 124

Reputation Brands How To Review 124

Keyhole.co

MAY 4, 2023

However, social listening goes a step further and turns the raw data into insights that you can use to spot opportunities to develop and grow your business. It can help consolidate your position in existing markets, expand into new verticals, or improve customer care and grow your brand loyalty. Top Social Listening Tools 1.

HootSuite 52

HootSuite Price Sentiment Reputation 52

Sprout Social

DECEMBER 4, 2019

From regular publishing to social analytics to customer service, today’s social media manager is often juggling multiple jobs at once. So when it comes to selecting a tool to support their day-to-day responsibilities, social teams have several must-have features. Request a demo.

Strategy 62

Strategy Brands Social Media Management Curation 62

Hootsuite

SEPTEMBER 29, 2020

Think about various ways your social media investment might create value, like. Customer experience and loyalty. Make sure to consider all your social audiences in your objectives. It’s no surprise that the Altimeter survey found customers and a brand’s community to be the main audiences for social media.

ROI 145

ROI Social Media Tools HootSuite 145

Keyhole.co

MARCH 4, 2024

Keeping an eye on social media mentions, brand-related keywords, hashtags, news pieces, blogs, and forum posts ensures you’re on the right track. Tools that help you uncover post sentiments provide crucial insights into the effectiveness of your brand reputation campaign. What are the three main goals of social media?

Examples 52

Examples Social Media How To GPS 52

Webbiquity SMM

JUNE 14, 2011

Last week’s Online Marketing Summi t in Minneapolis drew an intense crowd of local agency and corporate attendees focused on learning the latest strategies for SEO and search, conversion rate optimization (CRO), QR codes, PPC, social video marketing, integrated analytics, social media measurement and more.

B2B 164

B2B Sentiment SEO Klout 164

Oktopost

JUNE 9, 2020

Sales reps with an active and engaging social profile are more likely to be recognized in the industry. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Their mere presence on social media ensures that more people are aware of the company and the product they represent.

B2B 144

B2B Survey ROI Metrics 144

Hootsuite

JUNE 28, 2023

Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience. You get to shape and direct the public sentiment about your business and brand. Social media gives you another point of contact with your community. Why is this important?

Social Media 82

Social Media HootSuite Marketing Health Care 82