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10 metrics to track influencer marketing success in 2024

Sprout Social

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 93
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Brand awareness: What it is and strategies to improve it

Sprout Social

Combine positive brand sentiment with high brand recognition and you get fans. Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Unfortunately, these surveys take weeks (if not months) to design and distribute. Fans beget more fans.

Strategy 125
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How 3 brands use a Tagging strategy for marketing to get better insights, faster

Sprout Social

According to a Q3 2023 Sprout pulse survey of 307 US-based social marketers, 47% of respondents said their main challenge with influencer marketing is measuring the effectiveness of campaigns. riverisland The modest fashion haul of dreams, thanks to @Iman | Fashion, Beauty & food ?

Strategy 115
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How to analyze customer reviews for brand insights

Sprout Social

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously. What is review analysis?

Review 122
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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

My new role as CMO of Metavana, a soon to be launched social-sentiment engine, has all the elements of my dream job – People, Impact, Autonomy and direct correlation to both the Consumer and Enterprise spaces. We believe we have business model innovation that will help us get to ‘ubiquity’ in an easy and customer friendly fashion.

Microsoft 235
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4 ideas to apply personality insights to content creation

Audiense

In the case of Audiense, our partnership with one of the technological leaders of Artificial Intelligence worldwide – IBM Watson – allows for a reduction in the time required for the collection and analysis of survey data, going from weeks using traditional market research methods to only a few hours.

Content 91
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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. An apology by the fashion label through the media did very little to mitigate the issue.