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8 Tips to Improve Online Sales During the Holiday Season

Harp Interactive

Businesses primarily rely on email, CPC & CPM campaigns besides traditional marketing. Provide relevant information and useful tips that go above and beyond selling. This enables you to target your communication more effectively for higher conversions. Use consumer reviews and positive feedback to attract new customers.

Tips 290
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Finally! Facebook Ads Reporting That Won’t Drive You Batty

agora pulse

Cost per 1,000 impressions (CPM): The amount you had to spend for every 1,000 ad views. Tracking these Facebook Ads metrics can ensure that you’re making progress toward your campaign goals: Conversion events: The total number of times your ad initiated a sale or another predetermined conversion (applies to conversion campaigns).

Report 152
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Create the Ultimate Social Media Report That Impresses Your Clients (and Boss)

agora pulse

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. To decide what type of report you should submit, think about your audience and where they’re at in terms of understanding analytics. Increasing conversions. Increase conversions.

Report 147
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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn. Analyze your LinkedIn page analytics with Keyhole 3.

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Beginners Guide To Generating Leads On LinkedIn

Keyhole.co

Even though many brands have generated leads successfully on LinkedIn, The World’s First Business School, ESCP Europe, left a mark when they not only swelled their lead conversion rate to 14% but also gained a whooping two million impressions from their ideal audience on LinkedIn. Analyze your LinkedIn page analytics with Keyhole 3.

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12 Facebook video metrics brands need to benchmark right now

Sprout Social

In the case of Facebook Stories, the native analytics tool looks at all the engagement data over the past 28 days. It’s a useful metric for understanding how impactful your Stories are and how effectively they drive conversions. Plus, you can also view the number of clicks and web conversions generated from your ads.

Metrics 126
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Integrating organic and paid for a powerful LinkedIn social media strategy

Sprout Social

When including links, add URL tracking codes to measure post-click actions like site visits or conversions, which you can then measure via Google Analytics. These considerations will help elevate your content, but determining what content works best for your goals and audience comes down to reporting and analytics.