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How to use brand safety tools to protect your brand’s reputation

Sprout Social

These features allow you to keep Twitter a safe place for your brand and community. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis. You can complete a social listening exercise today to find out if there are any risks you should be aware of. Track branded hashtags and related keywords.

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The Top 3 Paid Social Media Marketing Tools

Keyhole.co

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

These trending headlines were uncovered when conducting a social listening exercise to assess what’s driving media coverage and online chatter relating to organ donation. Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people.

UGC 60
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Five Marketing Metrics that are Definitely NOT “Worthless”

Webbiquity SMM

The post contends that counting Twitter followers is “a completely pointless exercise…Up to half of all Twitter accounts are inactive, while many are just spambots. Here are the five metrics and why each is indeed not “worthless.” ” Twitter Followers. Social Mentions.

Metrics 195
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Social Media Analytics in Healthcare: Complete Guide

Hootsuite

Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics in healthcare can help administrators save time, identify patient trends, fight misinformation, and protect an organization’s reputation. What’s hot? What’s not?

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Creating Products: Before You Even Think About Creating Products, Think About This

ProBlogger

Don’t get confused between a stall in revenue to that of visitors and engagement, as changes to earnings might not be linked to the true health and sentiment towards your blog. If you’re not seeing upward pointing analytics graphs, even moderate ones, then focus on turning that around before you start creating new products.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

G & S: Downloadable software in the nature of a mobile application; Computer hardware; Downloadable software for social networking and creating and interacting with online communities; Downloadable software for creating, managing and accessing groups within virtual communities; Software development tools; Downloadable software to enable development, (..)