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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

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#measurePR Recap (May 2017): From Cadillacs to Shoestrings

Waxing UnLyrical

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. Social media analytics can change!

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

Email marketing campaigns. Now, creators and influencers have audiences that are comparable to even some of the largest magazines, and they’re eager to talk about the things they’re loving. The goal of earned media is to ensure sentiment around your brand is positive. Sentiment data. Owned media examples. Your website.

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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

They are so well known that they typically have gatekeepers that protect them.They charge mega bucks for product endorsements or other type of influencer campaigns because one tweet from a celebrity can make a big difference for a product or a brand. They are influential because they have access to the audience of the magazine they write for.

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The key to Victoria’s Secret social media success

Unmetric

Victoria’s Secret’s latest campaign in collaboration with British lingerie brand Bluebella unveiled its first-ever plus-sized model in its 42-year history. This was a milestone moment for the brand as it began to finally embrace all women with its #loveyourself campaign, which took everyone by surprise. View this post on Instagram.

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Using Social Listening to Reveal Actionable Insights

Talkwalker SM

Using the social media analytics platform Talkwalker , we learned these three articles alone had a combined reach of more than 40 million people. For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph.

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Digital Advertising Just Got Worse (If You Can Believe It)

Twist Image

While many of those services ran advertising, they were private, so our industry considers HotWired (which was the Web version of Wired Magazine ) as the first commercial media property to run a true banner ad. My feelings and sentiments towards the car rental and luggage companies brands are eroding. web analytics. compuserve.