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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.

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Ultimate Brand Monitoring Guide For Tracking Online Reputation?

Keyhole.co

Well, all your worries point to one solution— brand monitoring! What is brand monitoring? Brand monitoring is when businesses keep an eye on what people say about them online, especially on social media. Manage your online reputation with Keyhole Why is brand monitoring important for you?

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How to create a complaint management system to protect your brand reputation

Sprout Social

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? What is complaint management?

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Social Listening Vs. Social Monitoring: What’s The Difference?

Keyhole.co

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

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Top 10 Social Listening Tools

Oktopost

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties. By gaining invaluable insights into how your audience perceives your brand and any changes in sentiment, you can create a PR and marketing strategy with this information in mind.

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

When analyzing data, especially from social media, it’s helpful to zoom out to understand the big-picture trends and focus on specific details. Overall, the goal is to identify trends and patterns within the data. Brand management Your social media data can depict how your brand is perceived online.