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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. What else is corroborating this prediction?

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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Need a good social media marketing book that fuels your learning and your career? Check out 26 top social media marketing books for everyone interested in social media, from newbies to advanced marketers. Social Media Marketing Books for Newbies. Learning the ropes of social media marketing?

Skills 195
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What marketers need to know about YouTube Creator Studio

Sprout Social

It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. However, you can easily perform actions like updating thumbnails, titles, and descriptions, viewing analytics, moderating comments, and editing monetization and privacy settings.

YouTube 116
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10 Social Media & Digital Marketing Inspiration Metrics You Can’t Ignore in 2019

Pam Moore

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. If you need a break from the standard analytics and measurements, check out the below 10 social inspiration people metrics. Read them and then do a sanity check with some of your clients and community members.

Metrics 96
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AI won’t replace social teams: Here’s why

Sprout Social

Rather than replace social media pros, the adoption of AI in marketing has the potential to make human creativity and strategic thinking more important. And social media marketers have always had to evolve how they work. People crave authenticity on social, and they can spot boilerplate, AI-generated posts and responses a mile away.

Team 135
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How to be a Digital and Social Marketing ROI Rebel – 10 Proven Strategies

Pam Moore

Why is it so many smart social media and digital marketers claim they want to lead or are already leading their industry and niche? They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. They forget their core business and marketing goals.

ROI 78
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10 All-Important Skills That Successful Social Media Managers Have

agora pulse

Social media management tools can also significantly expand social media marketing potential. They also work with supervising managers working on other niches in the marketing field to sync up marketing efforts. Someone with strong communication skills who is consistently checking in will be essential for this position.