Social Media Hashtags in a Nutshell

Pam Moore

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. So, what exactly is a hashtag?

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Coinciding with today’s release, Demographics Pro is sharing a showcase of topical Instagram audience insights, to help demonstrate how marketers can analyze and compare Instagram audiences, as well as people posting photos with hashtags of interest.

3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

Breaking: Demographic Analysis of Your Instagram Audiences Is Now Possible

SocialFish

Coinciding with today’s release, Demographics Pro is sharing a showcase of topical Instagram audience insights, to help demonstrate how marketers can analyze and compare Instagram audiences, as well as people posting photos with hashtags of interest.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media.

Ultimate Guide to Social Media Competitive Analysis

Sprout Social

Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. Depending on your industry, aim for around five competitors and put them all into a social media competitive analysis template.

Social Media Data Analysis: How to Build your Plan

Devumi

How you can make a bit of sense of all this is through social media data analysis. Without good social media data analysis you may find your stumbling in the general direction of forward, rather than smoothly moving upwards with your follower numbers, mentions, and general brand reach.

5 Free Hashtag Analytics Tools That Every Brand Needs

Pixlee

Hashtags are an integral part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. WithRiteTag, you can get instant feedback on your hashtags and get recommendations of hashtags not to use.

How to one-up your competition with social media industry analysis

Sprout Social

Reality check: conducting industry analysis doesn’t have to be complicated or time-consuming. Whether it’s competitor activity or trends dominating your space, industry analysis through social media provides real-time insights for businesses. The takeaway here is that social media is a prime place to conduct industry analysis. What is industry analysis, anyway? Social media industry analysis isn’t just about what your competitors are doing, though.

A complete calendar of hashtag holidays for 2019

Sprout Social

There are hundreds of national, international and world hashtag holidays. From #NationalPancakeDay to #WorldBrailleDay, it’s clear that consumers want to connect with other people and brands around their shared interests, and hashtag holidays serve as opportunity to do that. Our list includes a combination of celebrated & industry-specific hashtag holidays, as well as a few atypical options. Step 1: Choose relevant hashtags. Hashtags and brand.

#FollowMe: How to Track Your Brand Hashtag

Pixlee

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. Why Hashtag?

How Much Do You Know About Your Consumers’ Cultural Communities?

Convince & Convert

One way to identify and engage your consumers is through hashtags. Starting on Twitter, hashtags have been used since 2007 to make conversations about similar topics or events easy to find and participate in. Hashtags, Hashtags, Everywhere! There’s even hashtag etiquette!

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 271

How Netflix’s social media strategy dominates the online streaming industry

Unmetric

Netflix’s hashtag game on Instagram is pretty simple yet their posts garner a lot of engagement and interactions. Just like on Facebook, most of their hashtags center around their upcoming movie and TV show releases and contests.

Identify the dominant objects and colors in brands’ images

Unmetric

Color and object analysis: Discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. Discover popular posts, hashtags, and topics along with dominant colors and objects used.

Brands 117

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. Amazon’s Alexa is an excellent SEO tool for competitive website analysis.

Tools 110

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

Now in Unmetric: Detect and learn from social media outliers effortlessly

Unmetric

They cling to their hair vitamins, screaming ‘hashtag blessed’ Even detox tea can’t save them now. Unmetric updates Analyst Analyze Outliers social media Social media analysis Social Media Analytics Social media anayst Social media outliers Unmetric Unmetric Analyze

How to use big data to find sponsors for your podcast and blog

Convince & Convert

Each segment is charted here – and in all reports – for more precise analysis. I really, really like this particular data point as it helps figure out what hashtags to be using in social. For example, “startup” is a popular hashtag.

How To 134

What brands and BTS can teach you about partnerships and social media marketing

Unmetric

To win the Top Social Artist Award in 2017, fans had to vote for BTS by using the hashtag #BTSBBMMAs. To encourage fans to vote on this and other hashtag-driven voting awards, there’s an entire Twitter handle— BTS Voting Team.

Brands 121

8 Instagram Analytics Tools to Help You Grow in 2019

Later

3: Keyhole for Instagram Hashtag Analytics. But one thing has remained constant throughout: the importance of Instagram hashtags. How to use Keyhole: Depending on your Keyhole plan, you can track upwards of 25 different hashtags at any given time.

Stop Your Dream Customer in their Social Media Thumb Scrolling Tracks with Intent, Trust and Attention

Pam Moore

Audience Analysis Worksheet (worksheet). Audience Analysis Worksheet. Your biggest challenge as a digital marketing, social marketer or business leader is to stop the digital scroll.

7 Strategies for Monitoring Your Competitors

Convince & Convert

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Want to be recognized for your outstanding content?

How Durex India’s Risqué Content Gets People Talking

Unmetric

Watsa took over the brand’s social media handle to answer queries related to sexual fantasies of their online audience under the hashtag #AskTheSexpert. The campaign, which saw a concerted effort from the brand through curated hashtags, generated an overall of 2,642 user tweets.

From Brexit to Nexit – Who’s Next After UK Votes to Leave EU

Talkwalker SM

exit hashtags for a selection of European countries. Unique mentions exclude retweets and have been used in this analysis as retweets skewed the overall data.

Who Are You? The What, Why and How to Develop Your Personal Brand

Pam Moore

Audience Analysis Worksheet (worksheet). Related Stories Social Media Hashtags in a Nutshell Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results Why You Need an Integrated Digital Marketing and Social Media Plan.

Brands 164

Brands on social in June 2019: Rainbows, koalas, and cats

Unmetric

Keep an eye on the hashtag—you just might find inspiration for your next tweet there! Unmetric Brand Stars Brand stars brands social media Social media analysis Social media intelligence Social Media strategySocial media collectively embraced the rainbow in June, with users and brands alike chiming in to celebrate Pride Month , honoring the 1969 Stonewall riots.

Power of Trust and Intention in Earning Attention of Your Ideal Customer and Audience

Pam Moore

Audience Analysis Worksheet (worksheet). Related Stories Social Media Hashtags in a Nutshell How to Use Social Media and Influencer Marketing to Launch a New Business, Product or App Power of Emotion: 8 Foundations to a More Human Brand.

Brands 170

6 Free Social Media Monitoring Tools: With Tips from Experts

Talkwalker SM

Following on from previous articles looking at hashtag tracking and Instagram analytics , our latest list is a kind of greatest hits if you will, looking at 6 free social media monitoring tools for a variety of uses, with tips and recommendations from some experts in the industry.

Tools 167

How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

How to understand the impact of different mediums and actions for posting content such as tagging, using urls, hashtags and more. Audience Analysis Worksheet (worksheet to help you prioritize your niche).

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. According to recent Pew findings , 69 percent of the public uses social media today.

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. According to recent Pew findings , 69 percent of the public uses social media today.

How Vivo Achieved Explosive Growth from IPL Sponsorship

Unmetric

Overall, the brand had an active presence on the three platforms as they encouraged users to use the brand hashtags to win the contests. Campaign hashtags like #MadeForMore and #VivoIPL got high engagement on Twitter.

How Brands Celebrate Star Wars Day on May 4th

Unmetric

The hashtags for the big day include: #MayTheFourth. Easily the most popular hashtag was #MayTheFourthBeWithYou, used over 4,500 times by brands in 2016. Campaign Analysis real time marketing social strategies star wars day

Brands 116

How Promotion Affects Engagement for Malaysian Insurance Brands

Unmetric

The report generator was kind enough to give me a detailed analysis of what the top Insurance Brands in Malaysia were up to on Facebook during the month of July 2016. This is just one in a series with the hashtag ‘PRUdictionary’ where they define Insurance terms to their Fans.

How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

Curiosity got the better of me, so I decided to run an Affinio analysis of the @FitBit Twitter following to understand who the other Fitbitters are. We can see the top keywords in their bios and the hashtags that they commonly use.

How to Use Competitive Social Monitoring on Twitter

Convince & Convert

The power of competitive social media analysis is not the awareness of every tweet or post. Since performing this analysis requires a large amount of data, we’ll need a tool to help us get the job done. The first step in this analysis is to find which companies are worth examining.

How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

The campaign continues to be mentioned significantly today with over 70k mentions of the hashtag over the last 6 months – and influencers such as Emma Watson have played a vital part in the spread of the message.

Data 85

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis. Does Facebook do Sentiment Analysis?