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21 of the Best Social Media Analytics Tools for 2024

Hootsuite

That’s thanks to our great tools… and to thousands of raving reviews like this one: View this review on G2 Competitive analysis Hootsuite Analytics does Instagram, Facebook, and X (formerly Twitter) competitor analysis for you. Then, click on Competitive analysis in the Benchmarking section.

Analytics 119
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How and why you need to track brand mentions across networks

Sprout Social

Businesses use social listening to keep their ear to the ground so they can better understand their audience, monitor brand reputation, trendspot, stay atop of conversations and conduct competitor analysis. In this article, we’ll define the different types of brand mentions and show you how to monitor them.

Brands 116
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How AI-Powered Social Listening is Changing the Future of Brand Monitoring

Keyhole.co

You catch a trending hashtag, but youre late to the conversation. Your brand may be too slow to spot reputational risks, too disconnected to hear early product feedback, or too scattered to understand customer sentiment. Tracking mentions and hashtags is usually the starting point for social listening. The insights? Not so much.

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Reddit trends: A marketer’s guide to untapped potential

Sprout Social

Identifying behavioral archetypes can shape how and where your brand participates on Reddit. Find a Reddit analysis tool that meets your needs Combing through Reddit manually to find relevant trends is an impossible task, which is why finding a Reddit analysis tool is essential to maintaining productivity. Click New Topic.

Reddit 123
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23 Top Social Media Analytics Tools in 2025 — Free and Paid Options

Buffer Social

Buffer tracks essential metrics like: Total impressions Total engagement Follower growth Engagement rate and reach on specific posts Audience demographics Hashtag performance The difference? Its cross-channel social listening features allow you to contextualize and qualitatively analyze topics, hashtags, and keywords.

Analytics 109
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8 best brand monitoring software to grow your brand in 2025

Sprout Social

Social media monitoring tools scratch the surface, tracking only social networks. Brand monitoring software captures conversations across the digital landscape. You can intercept issues before they escalate, identify ways to improve sentiment and get valuable insight into how audiences perceive your brand.

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What is brand monitoring and why is it important?

Sprout Social

There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about your brand. What is brand monitoring? Brand monitoring vs. social monitoring.