3 Hashtag Search Tools That Are Crazy Easy to Use

agora pulse

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. Here are three hashtag search tools that are crazy easy to use! Hashtracking is another great hashtag-tracking option for Twitter and Instagram.

Strengthen your competitive analysis strategy with social listening

Sprout Social

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. You can also analyze sentiment scores and trends to see how your audience feels about your competitors (and relevant topics) compared to your own brand.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Track Hashtag Campaigns with Social Media Analytics

Convince & Convert

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. Let’s take a brief look at the performance of the tournament’s official hashtag.

13 Competitor Analysis Tools to Spy on Your Competition

Sprout Social

And while the idea of conducting competitive analysis isn’t particularly “fun,” it’s absolutely necessary. Why Competitor Analysis Tools Are a Must-Have. Competitor analysis tools for SEO. Competitor analysis tools for content. Competitor Analysis Tools for Social Media.

The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Simply enter a hashtag and tagboard will pull in great content from across the web.

Tools 269

From reporting to analysis: How storytelling with data helps secure executive buy-in

Sprout Social

Your comments and likes are up month over month, and your new campaign hashtag has been used over 1,000 times, but what do the numbers mean? Let’s talk about how to incorporate them into your approach to reporting and analysis.

Social media SWOT analysis: what it is and how to do it

Sprout Social

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics. Why do a SWOT analysis on social media? However, taking the time to conduct a social media SWOT analysis is totally worth it.

Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. Polls are about declared, conscious statements: Big Data is about undeclared analysis.

Expert Tips to Measure the ROI of Your Influencer Marketing

Talkwalker SM

Tip #1: Tie Your Hashtag Campaigns to Revenues. Creating hashtag campaigns for new products and collections is quickly becoming an integral part of marketing strategies in every sector, including luxury. Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts.

ROI 99

7 Strategies for Monitoring Your Competitors

Convince & Convert

From revealing opportunities to highlighting failures, competitor analysis gives you invaluable insight into what works and what doesn’t and enables you to track how you’re performing against others in the industry. Want to be recognized for your outstanding content?

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment.

10 best competitor benchmarking tools in 2019

Unmetric

Sentiment analysis helps you identify how a certain brand or post is perceived by people. This also applies to solve consumer queries that your competitors haven’t by filtering posts based on negative sentiment they had received.

Tools 99

6 Ways to Track (and Beat) Your Competitors on Social

Convince & Convert

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. Know Who Is Receiving More Positive (and Negative) Sentiment.

This weeks #Social Media Topic: Managing the Effectiveness of Your Social Programs #SM55

Direct Marketing Observations

Advanced Sentiment Analysis – not just positive and negative either. Tags: hashtagsocialmedia social media marc meyer jason breed hashtag social media tac anderson Effective social media programs? Yeah right, how would you ever prove it?

4 Twitter Analytics Tools You Can’t Ignore

agora pulse

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. I’ve worked on several social media events in which we’re tracking how the event hashtag is doing during the day.

How Glossier Built a Cult Following on Social Media

Unmetric

From memes to GIFs to relatable quotes, cute animal pictures and videos and internet hashtags, everything that is part of today’s social media culture has been used by Glossier as content. Hashtags. Glossier used hashtags sparingly in the time period analyzed.

Social Media Helping People Understand Climate Change Globally

Socialmedia.biz

Sentiment Analysis. For example, a comprehensive analysis of Twitter posts from across the globe revealed that people speak negatively about natural disasters, climate bills, and oil drills, but sound very positive when discussing climate rallies or book releases and green ideas.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more. And the top tweets by influencers (that include that specific hashtag).”

Tools 275

Why Investors Need to Use Social Media

Convince & Convert

As well as using Twitter to react immediately to fresh news stories, investors can also use the platform to predict future market movements based on growing interest or sentiment in a particular area. Using Facebook to Gauge Public Sentiment.

Think Globally, Act Locally: Introducing Advanced Geolocation

Talkwalker SM

Hashtag clouds for Abercrombie & Fitch for mentions from New York (left) and California (right). Comparing the hashtag clouds for Abercrombie & Fitch from New York and California shows different themes for each.

Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Some of these tools also provide sentiment analysis plus the ability to respond to posts or schedule updates right from within the application.

Tools 215

6 best social media monitoring tools 

Unmetric

Track relevant hashtags. Using the tool’s hashtag tracker, you can discover the most engaging hashtags used by your brand. You get a breakdown of the hashtags, tweets, and URLs that are driving the most engagement from top social networks. Did you know there are 3.5

Tools 105

Brand Monitoring 101: Tips and Tools for Tracking What People Think of You

Hootsuite

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Analyze customer sentiment. Brand monitoring allows you to take the pulse to see how customers are feeling and assess the social sentiment.

What Marketing Can Learn From Public Relations Analytics

Waxing UnLyrical

“Second, marketers don’t know much about content analysis – it’s not something that they’ve really used in the past. 12-1 pm EST; just log on to Twitter and use the #measurePR hashtag to follow and participate in the conversation.

Sneak Peek into Facebook Audience Insights Beta

Ignite Social Media

The data is broken down into three tabs: overview, audience analysis and post trends. The audience analysis tab has the typical 17 demographic segments you are used to seeing for your page demographics (age, gender, relationship, household income, etc.). Top hashtags.

11 best social media listening tools

Unmetric

Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights.

Tools 114

The complete guide to Instagram listening

Sprout Social

Instagram listening is the process of following conversations regarding topics, keywords, brands and hashtags related to your industry and using those insights from those conversations to inform your social media strategy. Determine your overall brand health and sentiment. Not only do you have traditional customer service concerns to respond to, but also user-generated content and industry hashtags to keep an eye on. Conducting competitive analysis.

6 steps to create an org-wide social listening strategy

Sprout Social

Competitive analysis. Improve sentiment around customer service. Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Did the same sentiment come up often?

The ultimate social media listening guide for marketers

Sprout Social

Create a brand analysis. The clearest use for social media listening is a brand analysis. To perform a brand analysis, you’ll need data like what keywords are often mentioned with your brand, what customers are talking about online about you and how are they reacting to your products. A brand analysis ranges from an overall company sentiment to a product-level sentiment. Another valuable source of information is the sentiment report.

21 best social media analytics tools

Unmetric

Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. Updated for 2019!

The 7 Ways Brands Use Social Listening

Convince & Convert

Listening has become the stalwart of social data analysis techniques. Organizations are always looking for ways to extend their own message, and one way to do that on social is to hitch your wagon to a trending hashtag. Do you want to improve brand sentiment?

Brands 157

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Every monitoring tool will provide you some capability of monitoring specific keywords (in isolation, as part of a URL, as a hashtag etc.). Campaign Analysis. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate.

What does a social media analyst do?

Unmetric

By leveraging social media analytics tools one can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence and much more. By doing so you can look for hidden patterns in the sentiment, comments, and so on.

5 social listening services you can offer your clients

Sprout Social

Audience & trend analysis. For example, we tag all of our client conversations with special tags that allow us to see when products, services or even hashtags are used, more or less. Sentiment research. Sentiment. Sentiment is a great way to take the temperature of your brand as a whole or to dive deeper into specific campaigns, products or topics associated with your brand. Campaign analysis. Overall brand sentiment.

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. As you start identify common threads in your Smart Inbox or are notified about interesting events with Message Spike Alerts, you can turn to your brand-related listening Topics to find trends, track sentiment and see a fully informed picture. Performing research and data analysis to answer tough questions requires data be offered in a flexible format.

ReSearch.ly Social Search Platform Launched

Bill Hartzer

provides demographic data, sentiment analysis, real-time and historic mentions and viral analytics for any keyword. identifies people who are talking about a particular interest, and then instantly drills down to uncover rich data about that Interest Graph, including location, sentiment, gender as well as related word clouds, hashtags, links, @names, etc. Real-time trending and sentiment charts. This blog post has recently been updated.

B2B Employee Advocacy Best Practices

Oktopost

Give an overview of your social media goals, target audience, competitors, content tactics, custom hashtags, etc. Brand Sentiment. With half of buyers trusting a company’s employees as sources of brand information, advocacy can help drive up positive sentiment. Table of Contents.

B2B 99

27 Instagram Tools Marketers Should Know About in 2019

Hootsuite

It can be hard to keep tabs on trending hashtags and competitors. It’s easy-to-navigate dashboard lets you track and compare the performance multiple hashtags and competitors at once. Instagram tools for analysis and reporting.

How to Create a Buyer Persona (Includes Free Persona Template)

Hootsuite

Some great tools to help include: Hootsuite Insights Powered by Brandwatch : Find top relevant sites, hashtags, and authors. Keyhole.co : Find top referring sites for relevant hashtags. One key way to find out is to engage in some social listening and social media sentiment analysis.

How to build a better business with B2B social listening

Sprout Social

Meanwhile, there’s arguably no better place to conduct competitive analysis and track industry trends. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Conduct more comprehensive competitive analysis. For example, monitoring industry-specific hashtags can help you understand what terms and types of content are resonating with your audience. The same logic rings true for hashtags.

B2B 76

How to conduct smarter social listening for consumer brands

Sprout Social

Rather than stare at a laundry list of metrics wondering what they mean, listening can provide some much-needed context including: The positive and negative sentiment surrounding your brand mentions online. Sprout’s social listening and analytics features such as sentiment analysis can help brands understand where the love is coming from and what’s cause for complaint. Combined with sentiment analysis, you can understand what people are saying about your business and why.

The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

Buffer Social

Branded hashtags: The number of Instagram posts with your branded hashtags. You can use it to analyze your Instagram account or track a hashtag on Instagram. Top hashtags by engagements. Hashtag tracking. Number of posts with the hashtag. Sentiment.

7 Signs That Your Social Media Influencer Relationship Is in Trouble

agora pulse

To make this process effective, you will need to combine social listening with data analysis and influencer research. Keep on top of key hashtags on Twitter and remain in touch with follower sentiment.