Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

OCTOBER 27, 2022

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Next obvious question that might bug you is how to measure hashtag performance. Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Table of Content Why Should I Measure Hashtag Performance?

Hashtag 98

Hashtag Analytics Metrics ROI 98

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

AUGUST 5, 2020

With this in mind, we’re excited to share that we’ve released a powerful new template for Competitive Analysis in Sprout Listening. This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment.

Analysis 141

Analysis Strategy Sentiment Comparison 141

Webbiquity SMM

JANUARY 23, 2024

First, identify the keywords and phrases associated with your brand, including your brand name, product, features unique to your product, brand slogans, hashtags, and common misspellings. Track customer sentiment. That’s where sentiment analysis can help you. Narrow down the most used hashtags for your brand and industry.

Sentiment 142

Sentiment How To Analysis Trends 142

Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. In this article, you’ll see why a marketing competitive analysis is important and get expert tips on conducting one. What is competitor analysis in marketing?

Analysis 105

Analysis Sentiment Marketing How To 105

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

OCTOBER 19, 2023

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. Thus, social media data analysis is empowering not only marketing teams but also cross-functional ones.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

APRIL 16, 2024

Even just one solid query can give a brand a rich, unbiased view of consumer sentiment. In this article, we’ll show you how to craft social listening queries that answer your burning questions on consumer preferences, sentiment and more. It’s only natural that it might cause some analysis paralysis.

How To 98

How To Sentiment Template Templates 98

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These named entities could be people, businesses, currencies or locations and are necessary for competitive analysis.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Scope the terms, hashtags and keywords to monitor No surprises here. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike.

Reputation 96

Reputation Sentiment Analysis Notification 96

Keyhole.co

FEBRUARY 20, 2024

Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram. By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further. Add your website links.

Examples 122

Examples Social Media Sentiment Influencer 122

Sprout Social

AUGUST 15, 2023

Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence. How do they identify brand mentions for competitive analysis? Add to that, tight budgets and limited manpower.

Brands 85

Brands Sentiment Analysis Marketing 85

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. By 2013, hashtags were exploding and suddenly B2B brands found others beginning to drive messages about their brand rather than the brand driving messages about the brand. Competitor Analysis. Sentiment Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

FEBRUARY 13, 2024

That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. Competitor analysis Twitter earned a whopping $1.08 Competitor analysis: Track the conversations around the top brands in your industry.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

DECEMBER 15, 2023

Mentionlytics: A Bird’s-Eye View Mentionlytics is a social media monitoring and analysis tool that lets brands track mentions and watch for competitor performance. Key features: Hashtag tracking and historical data: You can see track hashtags from different social media platforms, all in one place.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Keyhole.co

MARCH 9, 2023

Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy. Hootsuite has useful features to help you track brand mentions, identify thought leaders and influencers, and track brand sentiment.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

FEBRUARY 15, 2024

Social media management tools like Sprout help you conduct sentiment analysis with artificial intelligence so you can easily review and measure what people are saying about you—and topics related to your brand and industry—across social media. The hashtag should be short, unique and memorable.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

FEBRUARY 1, 2024

This qualitative social data reveals customer sentiments, preferences and experiences. If other customers share the sentiment, it gives the brand ideas on where to potentially expand next. 5 ways to improve your social listening and foster customer advocacy Social listening isn’t just about tracking hashtags or counting likes.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Oktopost

MARCH 20, 2022

With a Query set up around your brand name, Oktopost will grasp the number and sentiment of social mentions as well as the media coverage across news and blogs, while also giving you a location breakdown and the most used words mentioned in connection with your brand. Benchmarking and competitor analysis.

Conversation 118

Conversation Sentiment B2B Module 118

Sprout Social

AUGUST 22, 2023

Sophisticated social listening tools, powered by ML and AI technologies like sentiment analysis and NLP, scan millions of data points in customer chatter to understand consumers’ needs, wants and brand experience. Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis.

Analytics 84

Analytics Conversation Brands Sentiment 84

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. You can even measure brand sentiment and quickly identify reputational risks.

Tools 111

Tools Tweetdeck Brands Sentiment 111

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . From competitive analysis to figuring out how to better serve your customers, monitoring serves as a treasure trove of insight. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

MARCH 24, 2020

A SWOT analysis can point you toward the answers ASAP. In this guide, we’ll break down the principles of social media SWOT analysis and how performing one can result in a more actionable social strategy. SWOT analysis is unique in that it requires you to really dig into both qualitative and quantitative metrics.

Analysis 87

Analysis Social Media ROI How To 87

agora pulse

JUNE 13, 2020

The native analytics accessible through Twitter.com are extensive and great to use for reporting and analysis. Once purely a hashtag analytics tool, Keyhole is now a multi-feature platform allowing you to analyze your Twitter account, monitor your brand and your competitors on Twitter, and even identify influencers. Twitter Analytics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience. A good hashtag can help spread the message about your brand, company, or event far beyond your regular audience.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. The tool is excellent for trend analysis as well. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Sprout Social

JUNE 27, 2023

In a world where star ratings can make or break a brand, review analysis is your north star. To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. What is review analysis? Why should brands carry out review analysis? Let’s take a closer look.

Review 127

Review Brands How To Analysis 127

Keyhole.co

SEPTEMBER 12, 2023

Moreover, you can find relevant hashtags and optimize your campaigns. One of the best social media tools for data analysis, Keyhole keeps your digital presence ROI-focused. From measuring engagement metrics to running competitor analysis, Keyhole does it all with just a few clicks.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52