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The Social Media Analytics Compass: What and How to Measure

Razor Social

Monitoring your social media analytics can make the difference between the success or failure of your social media presence. In this article, we outline what you need to be monitoring and outline a range of tools for social media analysis and reporting. The Social Media Analytics Compass. Content Analysis.

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21 best social media analytics tools

Unmetric

The color and object analysis will help you discover content ideas by searching for branded social content based on dominant colors and/or objects used within images and analyze their performance. In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. The tool is excellent for trend analysis as well. all in one easy-to-use dashboard.

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How To Manage & Improve Online Brand Reputation in 2023 (Guide)

Keyhole.co

Use social listening to track brand mentions across different social networks and forums. You must also run a competitor analysis to see where your reputation stands in your niche. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

While we’re at it, how do our customers use social media vs. the mainstream population? They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed. 3. “We’ve got data! A goal that is basically brought from the necessity!

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Fetching Friday – Resources Mashup, First Newsletter & Tennis Street Magic

Kikolani

Developing a custom link building campaign – from evaluating your resources to the plan of action. Social Media / Social Networking. 40 most useful social media and PR posts in June – nice recap of a lot of great posts on social media engagement, Facebook, tools, monitoring, analysis, PR, and more.

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7 Effective Tips To Grow Your Social Media Presence The Right Way

ProBlogger

Preferred social networks. The important thing for the purpose of social media is that you get an understanding of which social networks your audience prefers, and what they prefer to share. This is an important ingredient in any effective social strategy. Problems they’re facing. Their dreams. Conclusion.