Sprout Social
AUGUST 3, 2023
Social media used to be a way to communicate directly with your community and the algorithm barely had any influence over your feeds. So if you followed a brand on social media, you would see their posts on your feed regardless of any optimization. Take, for example, budget airline, Ryanair.
Sprout Social
AUGUST 30, 2019
Whereas our feeds may represent our most aspirational and idealized selves, Stories are our raw, unfiltered thoughts and projects. At Natives, one of our favorite examples of this is Delta Airlines ’ #SkyMilesLife UGC story series. 3) Covert Hashtagging and Geotagging. Of course you did! Instagram users want to see that.
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Pixlee
JUNE 14, 2021
In 2016, Instagram migrated from a reverse-chronological feed to an algorithm-based feed for displaying content. Your goal is to make people visit your account regardless of if they see your content in their feed. Use Hashtags Correctly. Using relevant hashtags in each post increases the reach of your posts.
Sprout Social
JANUARY 25, 2021
Because influencers have their personal brands to consider, they get to decide how to portray your brand’s message on their feeds. Scroll through each influencer’s feed (on all platforms, not just the one your organization is interested in) to get a feel for the kind of messages they send and support.
Hootsuite
JUNE 25, 2019
Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. View this post on Instagram. ????W We have a Tuesday treat for you!
Oktopost
SEPTEMBER 24, 2019
Companies with a bad reputation may suffer losses of revenue and stock value for a long time after such events — just ask United Airlines or Wells Fargo. This is done by crowding out the negative content with positive content that will show up in the same searches, hashtags, and news feeds as the negative stuff.
Talkwalker SM
SEPTEMBER 7, 2016
Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. We all need accounts in our Instagram feed that make us feel like we are traveling, even though we’re still sitting in the same office under the same neon light.
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