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3 ways to adapt content for the era of social media entertainment

Sprout Social

As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out. Take, for example, budget airline, Ryanair. Plus, everyone is competing for attention. aerovidsgermany I will always love Ryanair ?

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Last month on social: A lot like Christmas, but also memes and travel

Unmetric

Here are a few posts that stood out to us while curating #UnmetricBrandStars. Now that our tastebuds are all sophisticated, airline meals need to up their game too. If they weren’t posting Christmas greetings, they were participating in popular memes, publishing brand-related posts, and conducting giveaways.

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7 ways to use social media for market research

Sprout Social

They’re the best airline, even in crisis mode! Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another. Travelers, for example, may have a favorite airline and are eager to share what makes them a frequent flier of one airline over another.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Fake Airline Rep Scam A new scam on Twitter/X involves fake airline reps assisting in flight rebooking, showcasing a bizarre exploitation tactic. Community Membership Qualification Entry questions rollout on Twitter/X aims at qualifying users for community membership, fostering a more curated community experience.

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Why We Still Love Twitter

Likeable

For a master class in customer service on social, look no further than Airline Complaint Twitter. Whatever it is about air travel that has the ability to bring out the worst in people, airlines like JetBlue have learned to handle stress-induced vitriol with grace.

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JetBlue Proves That April is No Fool

Convince & Convert

JetBlue offered people with the first name April who were flying the airline on April 1 a JetBlue credit equal to the value of their flight. Consider what holidays might be a fit for your company to celebrate and curate themed content to commemorate the occasion.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

Creating, curating and sharing consistent content within Facebook updates can be a challenge. Take Southwest Airlines for example. Posted by Southwest Airlines on Wednesday, April 22, 2015. Share your history, unique abilities and commitment to your community. Share Consistent Content.