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How to create a complaint management system to protect your brand reputation

Sprout Social

They can also severely impact your reputation. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees. What is complaint management?

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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7 inspiring examples of corporate social responsibility

Sprout Social

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Let’s dive in. But good start!

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Embrace Mistakes to Become a Better Social Media Pro

Convince & Convert

In April, we chatted with the manager of a huge social media team at KLM , an author on thought leadership , Pet360’s PR and social media expert, and the two-man social media team of Canadian yo-yo company CLYW. Karlijn Vogel-Meijer is the Manager Social Media at KLM (the Royal Dutch Airlines). Everybody does.”.

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Become a Digital Marketing Certified Associate (DMCA) with Simplilearn

Kikolani

As someone who has taken many certification training programs over the last couple of years (twelve in total), I can tell you that some contain great content that you can learn from, and some can even help you get clients as they come from reputable sources. And you’re not just getting prepared for third-party company certifications.

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Balancing brand and performance marketing: Don’t fall for the “soft” investment fallacy

Sprout Social

As economists continue to debate the possibility of a recession, business leaders are taking steps like layoffs and budget cuts to protect their company in a worst case scenario. When brands invest the time and resources to increase awareness and recall, it takes less work to convert and retain your target audience.

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Social media and hospitality: How 4 brands are serving 5-star experiences

Sprout Social

New protocol challenged restaurants, bars, hotels, resorts, airlines, event spaces and tourism agencies to rethink how they connect with their audiences. Companies turned to social to share updates, address queries, respond to feedback and provide personalized experiences more frequently.