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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

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8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

Image: Jewels Globe URL via Flickr, CC 2.0. Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. A large part of marketing is about gathering and analyzing information. It’s still a small operation, but growing quickly.

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Social Media and Travel

Social Media Marketing

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. Image credit: ~Oryctes~ (Flickr).

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

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Six Links Worthy Of Your Attention #100

Twist Image

American Airlines once offered an unlimited, lifetime first class seat for a paltry half-million or so. Faced with bankruptcy--and realizing this deal costs the company a million or more a year--American decided to try and shut them down. How Yahoo Killed Flickr and Lost the Internet - Gizmodo. american airlines.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Because, chicken.

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Why 2 Days Later is 2 Days Late

Ari Herzog

I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact of companies responding to (prospective) customers quickly, effectively, and efficiently using internet technologies. Why I wrote the above.

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