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Social Media Success is About The Customers, Stupid

Adam Cohen

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. It occurred to me that companies who think this way are missing the golden opportunity to focus on their customers first. . Photo credit: cayusa via flickr.

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Social Media and Travel

Social Media Marketing

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. Image credit: ~Oryctes~ (Flickr).

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8 Free Smartphone Apps that Earn You Money

Waxing UnLyrical

Image: Jewels Globe URL via Flickr, CC 2.0. Some notable companies that participate are Amazon, Home Depot, American Airlines, Bath and Body Works, Neiman Marcus, Fandango, and several others. This is a great way for companies to find re-sellers that are putting out the wrong prices. Easy Shift.

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Six Links Worthy Of Your Attention #100

Twist Image

American Airlines once offered an unlimited, lifetime first class seat for a paltry half-million or so. Faced with bankruptcy--and realizing this deal costs the company a million or more a year--American decided to try and shut them down. How Yahoo Killed Flickr and Lost the Internet - Gizmodo. american airlines.

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Be Here Now Marketing: How United Airlines Can Take Advantage of.

Bare Feet Studios

Here’s a real life example with several free ideas I have for United Airlines , or any airline really. How over-booked are the airlines to not have a few extra seats across several flights to two different destinations? UA was willing to rebook us on American Airlines, for a flight at 8 p.m.

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Why 2 Days Later is 2 Days Late

Ari Herzog

I could have googled the information or called the company’s hotline but I turned to Twitter and received an answer quickly. Greg Verdino understands the necessity and impact of companies responding to (prospective) customers quickly, effectively, and efficiently using internet technologies. Why I wrote the above.

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This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. Facebook has published a guide for journalists and media companies to better engage readers.