Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. Asking questions like: “Who is this brand for?” “How

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Trends Brands Airlines Energy 144

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

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LinkedIn Brands Marketing Airlines 100

Myrland Marketing

APRIL 18, 2017

Unless you’ve been stranded on a remote island for a few weeks, you are well aware of the incident on United Airlines that resulted in a passenger being forcibly removed from the plane. As ugly as that incident was, and that word doesn’t do it justice, the response from the airline matched it. Every airline does it.

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Airlines Training Process Eventful 40

Convince & Convert

APRIL 6, 2015

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. Karlijn manages social media at KLM (Royal Dutch Airlines), which is no small task, as KLM gets about 60,000 mentions per week on social media. See you next week!

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Airlines Class Social Media Travel 60

Mindjumpers

FEBRUARY 2, 2011

Tweet Laurel Moffat , who is a Communication Specialist at Southwest Airlines, has made a presentation about the company’s successful social media strategy at a January 25 Kansas City American Marketing Association lunch event. However, when running a smaller company, it is of course not as comprehensive.

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Airlines Social Media Collaboration Travel 232

Sprout Social

NOVEMBER 29, 2022

According to The Sprout Social Index™ 2022 , company alignment with personal values is 74% more important to consumers today than it was in 2021. Alaska Airlines’ path to net zero emissions . One of Alaska Airlines ’ five core values is to “do the right thing”. Great #goals for an airline! Let’s dive in. But good start!

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Examples CSR Airlines Collaboration 96

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme.

Brands 159

Brands Airlines Hashtag Influencer 159

BeingOptimist

APRIL 10, 2023

These sectors include: Airlines Cruise lines Hotels and resorts Online travel agencies (OTAs) Car rental companies Tourism service providers Travel stocks are shares of publicly traded companies operating within these sectors.

Travel 40

Travel Airlines Hotels Tourism 40

WebInKnow

JUNE 29, 2021

What’s the deal with so many companies sending surveys after you interact with them? In the past few days, I’ve been hit up for “my opinion” from Audi, Fidelity, Hilton, American Airlines, and UPS.

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Survey Airlines Company Marketing 98

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. The problem is, most B2B companies don’t have a strong why.

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B2B Marketing Airlines StumbleUpon 243

The Realtime Report

MARCH 20, 2023

A car rental company should have a wide range of vehicles, providing customers with many options to meet their needs. Staff The success and profitability of a car rental company depend on the entire staff, including customer support managers, mechanics, accountants, and even drivers. Before choosing a location, check local laws.

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Transportation Insurance Discount Hotels 91

Convince & Convert

JANUARY 4, 2024

In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.” sounds basic, but is often a step skipped by brand and content marketers alike. Take for example, NinetyEight : a Gen Z Marketing Agency. Asking questions like: “Who is this brand for?” “How

Trends 78

Trends Brands Airlines Social Media 78

Social Media Strategies Summit

MAY 10, 2019

Omnichannel Marketing vs. Multichannel Marketing. Omnichannel refers to the multichannel marketing approach that provides the customer with an integrated shopping experience. This strategy is different from multi-channel marketing, which is defined as the ability to interact with potential customers on various platforms.

Brands 109

Brands Retail Marketing Mobile 109

Keyhole.co

DECEMBER 23, 2023

Thanks to its relentless perseverance and budget pricing model, the brand is now Ireland’s biggest airline and operates over 500 planes. The low pricing model aside, Ryanair does not mind using out-of-the-box marketing strategies. However, the brand did not rely on that factor alone where marketing campaigns are concerned.

Social Media 52

Social Media Engagement Strategy Meme 52

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. Marketers can face challenges during such expansions, however. Guest post by Charles Whiteman.

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Marketing Metadata Retail Airlines 100

Sprout Social

FEBRUARY 18, 2020

But when you practice social media listening , you’re taking an overall look at brand mentions and industry trends to better inform future marketing decisions. Have you ever Tweeted at a company and received radio silence? At 78%, the majority of marketers that Sprout surveyed responded to a customer request within 12 hours.

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Social Media Strategy Brands Airlines 136

Rebekah Radice

OCTOBER 19, 2015

There are many ways to market your business on Facebook. 7 Fatal Facebook Marketing Mistakes You Can Quickly Overcome. It’s no different with Facebook marketing. Savvy marketers know that if you want to die a quick death – try to be anything but yourself. KLM Airlines gets this. Mistake: Mimic the Competition.

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Facebook Marketing Airlines Metrics 114

Writtent Blog

JUNE 27, 2013

Research by the NN Group has found that while the average website visit lasts less than 60 seconds, the first ten seconds are the most important in how a prospect will perceive your website, and ultimately your company. Here are some examples of companies getting it completely right: 1. Sounds easy enough, right?

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Company Brands Widget Policies 96

The Realtime Report

MARCH 25, 2014

Airlines ranked at 80 for website satisfaction, but drop to 69 for overall satisfaction. The ACSI website scores are based on more than 25,000 interviews, and encompass user experience with websites of more than 200 companies within the 33 industry categories. Airlines 80. However, there are plenty of exceptions.

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Sites Social Media Insurance Airlines 177

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. It is a powerful strategy for social media content marketing when aiming to boost customer success. Let’s check out the companies leveraging UGC. JetBlue Airways This U.S.-based

Social Media 52

Social Media UGC Content Loyalty 52

Socialmedia.biz

FEBRUARY 24, 2019

For marketers everywhere who were looking to connect directly with their target audience and create brand awareness, turning to Facebook or Instagram became an obvious choice. Despite promising results, a significant number of professionals in leadership positions were skeptical of social media’s impact on a company’s growth.

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ROI Social Media Airlines Proposal 132

Bare Feet Studios

JULY 2, 2008

What I don’t understand is why they seem unable to learn from the recurring problems they experience to be both more efficient and to actually convert them into marketing moments. Here’s a real life example with several free ideas I have for United Airlines , or any airline really. The vacancy lasted about 5 minutes.

Airlines 40

Airlines Marketing Travel Hotels 40

Convince & Convert

JUNE 4, 2013

Check out these 4 marketing conferences you can’t miss this year: Ohio Growth Summit. With communications representatives from companies like Southwest Airlines, Machinima, the Chicago White Sox, and Billboard, it’s an amazing opportunity to see what social relations looks like in a large-scale, high-profile setting.

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Eventful Social Media Forums Conference 127

Sprout Social

AUGUST 19, 2020

Facebook Messenger can play a critical role in your Facebook marketing strategy if you know how to use it right. For instance, KLM Airlines used it to provide customers with boarding passes, check-in notifications and updates about their flight status. Benefits of Facebook Messenger for business. Generating high-quality leads.

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Facebook How To Airlines Survey 143

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. They all in many ways were first to market, which in an industry like marketing tends to benefit those who create the buzz first. Most Commented.

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Social Media Airlines Sentiment Conference 244

Twist Image

MARCH 31, 2012

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. Do you do business with any companies that treat you like a number? We still do (think about banks, cable companies, airlines, telecommunications and a few others).

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Marketing Telecommunications Airlines YouTube 109

Convince & Convert

DECEMBER 13, 2011

Mid-way on a Southwest Airlines flight home from a speaking engagement in Ft. Will Abraham’s parents ever fly any other airline? For companies that are social at their core, social media just lets the rich get richer. It wasn’t due to a delay, an uncomfortable seat, or peanut salt getting in my eye.

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Airlines Loyalty YouTube Social Media 167

Convince & Convert

MARCH 31, 2015

And the Convince & Convert Media division provides digital advice to marketers and business owners via this blog (10 posts per week), our daily email ( The One Thing ), our 4 podcasts, ebooks, books, speaking and beyond. that causes so many companies to waste time and leak effectiveness like a 1973 Gremlin dropping oil in the driveway.

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Company Products Tools Collaboration 60

Social Media Strategies Summit

APRIL 21, 2023

With that in mind, we gathered a panel of leading social media marketers to discuss everything you need to know about jumping on trends, including real-world examples of brands that got it right (and wrong). How to Avoid “Posting Cringe” Every social media marketer dreads being asked: “How can we be more like Duolingo?”

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Conversation Brands Authentication Trends 130

The Realtime Report

JULY 17, 2012

Facebook was already the lowest-scoring e-business company on the index, and this year suffered the largest decline in customer satisfaction, dropping 8% to a satisfaction level of only 61 (out of 100). Scores for other social media companies include: YouTube (73), Pinterest (69), LinkedIn (63) and Twitter.com (64). from last year.

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Press Release Facebook Airlines Wikipedia 194

Diva Marketing Blog

JANUARY 21, 2011

Friday Fun is Diva Marketing's virtual happy hour from cosmos to Jack to lemonade. Recently, Fard Johmar , Path of the Blue Eye , told me he liked the sometimes quirkiness of Diva Marketing and the dash of irreverence and fun -- especially on Fridays. Do the airline over-booked bump ! Or sometimes just plain silly. Cha Cha Cha.

Airlines 68

Airlines Marketing Film Loyalty 68

Pixlee

MARCH 30, 2022

Thought leaders in marketing and retail took on this topic at Shoptalk, focusing on understanding consumers’ preferences and behaviors, and how they shape product and marketing decisions. Retailers are looking to incorporate even more video content into their marketing and advertising strategies in 2022.

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Trends Retail UGC Authentication 75

Convince & Convert

NOVEMBER 14, 2013

The only difference from the rural vista is that a cluster of people in a city suddenly stopping to snap a photo tends to turn more heads and generate attention quickly – much like the ripple effect marketers try to achieve when generating social media content, or launching a new campaign.

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Project Instagram Tourism Airlines 153

Twist Image

MAY 13, 2015

Especially when it comes to marketing. I saw one sponsorship marketing program this morning that's not going to be renewed. It didn't make me think positively about the TV or the cable company. I wasn't thankful that this company had TVs placed in the lounge, nor was I impressed by the cable company. It was just.

Airlines 40

Airlines Marketing Loyalty Issues 40

Small Business Mavericks

JULY 19, 2013

Large companies often acquire smaller companies because they want access to the technology, or they want the personnel involved with the company due to its talent. Another reason larger companies often acquire smaller companies is because they are planning to start offering a similar service. Travel companies.

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Directory Airlines Hotels Small Business 101

Twist Image

JULY 11, 2018

Case Two: I'm a 100k traveller on a major airline (this is not to brag, but rather to create context that this brand knows everything about me. I got an email from the airline. With a listing of airline-supported hotels and prices. I know executives at both of these companies. database marketing. email marketing.

Airlines 60

Airlines Retail Loyalty Hotels 60

Buzz Marketing for Technology

DECEMBER 19, 2012

This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online.

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Insurance Banking Airlines Loyalty 206