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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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Why ROI isn’t everything with social media

Socialmedia.biz

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. According to Sean Jackson , CFO of Copyblogger Media – “Social media marketing is never going to produce an ROI.

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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Public APIs are released by companies like Slack and Shopify in hopes that developers will use them to build on their platforms. The company will share a set of inputs that you can use to achieve certain outputs. They’re usually documented and can be accessed without too much fanfare. There are Multiple Types of APIs.

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Car Rental Business: Advantages And Disadvantages

The Realtime Report

A car rental company should have a wide range of vehicles, providing customers with many options to meet their needs. Staff The success and profitability of a car rental company depend on the entire staff, including customer support managers, mechanics, accountants, and even drivers. Before choosing a location, check local laws.

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The power of frontline employee engagement on social media

Sprout Social

According to the latest edition of The Sprout Social Index™ , consumers believe they don’t see brands sharing enough authentic, non-promotional content or transparency about business practices and values. Fill this gap by tapping into frontline employee engagement on social media.

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Vlogging with Doug Simon

Buzz Marketing for Technology

Doug has an award winning Communication Company and he started a Vlog to document the change he see going on in his industry. Check out his mission captured on his Vlog and some of the impressive names he has been able to interview from companies like: CNN , New York Times , Southwest Airlines , Burson-Marsteller and Fleishman-Hillard.

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How to Manage a Social Media Crisis and Save Your Job: 9 Tips

Hootsuite

Time moves at a different pace on social media. Because no matter how careful and cautious you are with your content, a social media crisis always has the potential to strike. Luckily, a social media crisis doesn’t have to mean the end of your brand’s reputation. What is a social media crisis?