Shoptalk 2022: Key Trends and Takeaways
Pixlee
MARCH 30, 2022
Trend #2: The Best Social Videos Are Diverse and Authentic. At Shoptalk, Andreessen Horowitz General Partner Connie Chan referred to this phenomenon as “ Shoptainment ,” the overlap of videos on social media made to entertain and an opportunity to make a purchase. .” — Mindy Schanzle, Marketing Communications Lead at Radio Flyer.
Let's personalize your content