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What Is an API & Why Does It Matter for Social Media?

Sprout Social

Your Internet experience runs on APIs. But what is an API and why does it matter to you? In this article, we’ll give a high-level overview of APIs and how they relate to your daily life. What is an API? API stands for application programming interface. APIs operate on an agreement of inputs and outputs.

API 107
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The case for better social media technology in 2024

Sprout Social

In The Sprout Social Index™ , 68% of consumers say their top reason for following brands on social is to stay informed about new products or services. Another 76% notice and appreciate when companies prioritize customer support on social, and 76% value how quickly a brand can respond to their needs.

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How to Fight For More Social Media Resources In Your Company

Convince & Convert

Social media and content marketing are not inexpensive, they’re just different expensive. Even adorned with the latest and greatest social media management software and automation and workflow and APIs and the entire chorus line of digital marketing shiny objects, actual human beings in your company need to be at those controls.

Resources 167
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies. Image source: [link]. Dynamic Signal.

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What government agencies need to know about social media archiving

Sprout Social

There’s social media management, then there’s social media management for government agencies. To maintain compliance with the law, government organizations must implement thorough social media archiving practices. Platforms retain social media content, but only for so long.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

They could be saying something positive or negative about your company. Radian 6 covers over 150 million sources ranging from blogs, forums, Facebook public API, Twitter, and photo and video sharing sites. Attensity is a social analytics and engagement platform specifically designed for very large companies.