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How Google is Forcing Your Content to Get Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the impact of Google’s big changes on content strategy and content marketing execution. As you no doubt are aware, Google announced that they have significantly changed the algorithm that determines search results. The rich will get richer.

Google 167
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

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Search Engine Marketing Job Opening

Bill Hartzer

. • Gain the best possible visibility for videos distributed in our network using your organic and paid search skills. Collaborate with strategists, technologists, creative and social media experts who are known by the industry to be driving new ideas in online marketing. o Thorough keyword research / selection.

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Fetching Friday – Resources Mashup & Share Your Best Post

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Blogging / Content. How to Create Epic Content – How and why you should write (and use) epic blogs posts to completely crush your competition.

Mashup 117
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The Top 10 Marketing Attribution Software Solutions

Oktopost

These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. That’s one reason why “ dark social ” is one of the biggest lead attribution issues facing digital marketing. The modern customer journey is not linear.

Software 101
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How to Select an Interactive Marketing Agency

Techipedia: Tamar Weinberg

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Suppose you start an engagement with SEO and email marketing, but down the line want to add social media or try PPC? Does the agency have any industry-accepted certifications, such as being an AdWords Partner?

How To 166
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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

It puts can put all of your other social media metrics into context so you can understand where your brand stands. In this post, we explore this metric in-depth and show you ways you can build up your share of voice on social media and other channels. Which metrics matter to you and which ones should you focus on?

SEO 144