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nBA Pulse: a new social analytics tool

Sherrilynne Starkie

Now I’ve used Radian6 in the past and I like to use Sysomos MAP when undertaking a brand audit, but nBA Pulse offers deeper insight and increased agility in data use. Marketwire/Sysomos: Social Communications & Analytics for 70% of the Fortune 50. It’s already being used by McDonald’s, 7Eleven, David’s Bridal and Subway.

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How a social media consultant can help your business

Sherrilynne Starkie

Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. These tend to include the following: Data and insights such as Google Analytics, Sysomos, Sprout Social, Facebook Insights, Twitter Analytics, etc.

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6 Timely Tips for Twitter Success

Convince & Convert

Tweet New research from Sysomos shows that 92.4% Based on the Sysomos findings, here’s what you can try to make your tweeting more effective: 1. Many of my followers are businesspeople that work in advertising or public relations agencies. The Sysomos data shows that only 6% of all Tweets are ever retweeted.

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment Graph for a Talking Bag. Among them, 142 were clearly negative, 190 were neutral, and 180 were clearly positive. Hell, 12.7%

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6 Potentially Wildly Inaccurate Observations about Tostitos and Social Sentiment

Convince & Convert

Using Sysomos social monitoring software, we found 500+ tweets mentioning the Tostitos commercial on January 2 and 3. Especially in a highly subjective arena like advertising, tastes vary widely. Sentiment Graph for a Talking Bag. Among them, 142 were clearly negative, 190 were neutral, and 180 were clearly positive. Hell, 12.7%

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Best Social Media Monitoring Tools

Bill Hartzer

The tools used within Buzzlogic helps customers build and optimize their advertising campaigns across the biggest collection of website content on the internet. These tools help companies evaluate and determine consumer attitudes, brand perception and purchase intent from different forms of online advertising.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work. It will backfire. Assigning it to an intern.