Convince & Convert

FEBRUARY 23, 2010

If you’re trying to retain customers, your social program is more about listening, problem resolution, and turning customers into advocates. Brand communities, contests, most social listening, and non-promotional tweeting fits into this category. – [link] (via @jaybaer) randyx123 I like your post Jay.

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JULY 26, 2010

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. .&# It’s the power of the users, the crowd, that makes the engine rev. How Does This Help You? I’m not an SEO expert, but I’ve learned from some of the best.

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JUNE 22, 2010

link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia? link] La cultura corporativa es clave en el éxito de una campaña #SMM [link] Community Managers RT @tcreativo: ¿Crees o no crees en #SocialMedia?

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Social Media B2B Company Consultant 130

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. You have to create content, be part of many communities, and proceed incrementally. Many successful social media programs take months (or even more than a year) to really germinate.

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MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics.

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JULY 15, 2010

When it comes to creating a social media strategy , there is one, often overlooked piece of the puzzle that falls through the cracks. In small businesses or one man bands it's easier to get an overview of who's responsible for what. The who is doing what piece of the puzzle.

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MARCH 25, 2010

Great for small businesses.

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Social Media Strategy Statistics Metrics 117

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Great post Jay, thanks!

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Social Media Strategy Influencer Social CRM 147

Convince & Convert

MAY 26, 2010

There is a lot of information out there and small businesses owners do not always have the time and in some cases the resources to hire an agency or consultant so they rely upon what people are saying and follow that. If someone is using them as the strategy what will happen when they are not the dominate force? That's all.

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Social Media Consultant Video Strategy 134

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SEPTEMBER 20, 2010

I believe Twitter will ultimately be the way that we interact with brands, and will power the social CRM movement. My clients are not small businesses so I can't speak to engagement there although I can see it as effective, but from the celebrity side and the consumer brand side, sometimes no to little engagement can work.

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Social Media Statistics Strategy Research 159

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SEPTEMBER 21, 2010

Because I find that's a typical question for the small biz looking to get started. link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. Thanks for bringing those up here! link] Katie Van Domelen I agree.

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Social Media Radian6 Strategy SM2 155

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AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. Pricing is quite reasonable for RowFeeder. Beyond that, pricing increases based on number of keywords and posts in $5 increments.

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Social Media Strategy Analysis Reputation 119

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MAY 19, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Why D.I.S.

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Convince & Convert

SEPTEMBER 1, 2010

Early in my online career I did a lot of website strategy and online advertising. link] Marjorie Clayman So very very true, and I’m glad that you tied things other than Social Media into it. One of the sadder experiences of my short career occurred around an online advertising campaign. We bought the space on a flat rate.

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Social Media Consultant Social CRM eBook 120

Convince & Convert

MARCH 9, 2010

Somebody’s “strange&# social network is someone else’s potentially thriving customer community. Sure, the StachePassions social network (for mustache aficionados, natch) is a little unusual on the surface. But, if you think it through, many companies could succeed by participating in this community.

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Social Media Strategy YouTube LinkedIn 133

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MARCH 18, 2010

I look at it this way – Like Any other Direct Marketing or Internet Marketing Strategy – Social Media Stratey should be just that – a “strategy&# – with a purpose. Today, I still believe we are in the Social Media “Honeymoon&# period. Think of it this way. – even a novice can go a long way.

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Social Media Strategy Consultant Publishing 119

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SEPTEMBER 15, 2010

It was before the birth of social media and was heavy print, tv and billboards. It had the residents buzzing, created a “have to live there&# by those outside the community. Taking that into social media would have only increased and expanded upon this. I really don’t think you can “build community&#.

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Social Media Strategy Social CRM Consultant 165

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AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

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Social Media Facebook Marketing Consultant 167

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AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. If your community is there, then you should be too, and the question is really rhetorical, isn’t it?

Facebook 167

Facebook Consultant Social Media Sites 167

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JUNE 8, 2010

I work with small businesses and their first thoughts on listening is what are people saying about us. I work with small businesses and their first thoughts on listening is what are people saying about us. While this is important, they forget that the listening is also opportunity for led gen.

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Social Media Foursquare Consultant Airlines 128

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SEPTEMBER 20, 2010

link] Liana Miller Good read RT @swoodruff: Is Twitter for Business Even Worth the Trouble | Interesting thoughts from @jaybaer [link] [link] Patrick Garmoe Really agree with Scott and Bret. For small businesses, I think the benefits come in great chunks (with little benefit other than education in between).

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Social CRM Twitter B2B CoTweet 145

Convince & Convert

SEPTEMBER 20, 2010

For example, an agency’s collective judgment plays a critical role in the choosing of what to say, how to say it, and to whom or when, and through what format, or when managing sensitive community relations, or in selecting a strategic partnership tie-in or when taking an extra-calculated risk to achieve desired outcomes.

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Social Media Strategy RFP Social CRM 115

Techipedia: Tamar Weinberg

JUNE 23, 2010

Just a guys personal profile on Facebook Facebook makes the bold claim that they have 400 million accounts, which is a great number to a potential advertiser or business looking to jump on the bandwagon. Community Pages are the most annoying thing Facebook has given us , but I see their point. Heck, most of you get it.

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SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. The second is the humanity that companies are able to bring using social media.

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Social Media Strategy Consultant Social CRM 153

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APRIL 7, 2010

Here’s my very favorite tweet about that subject: from @seancuthbertson And another good one from @karimacatherine I’m a big believer that small business should constantly be monitoring Twitter (and now Foursquare and Gowalla). Clearly, Foursquare has absolutely no value to a business owner.

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Foursquare Analysis Consultant Mobile 150

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SEPTEMBER 20, 2010

link] #news #socialmedia [link] Simon Blackley Use social media to build strong bonds with a small group of advocates, not weak links to large numbers, says @jaybaer [link] philsimonsystems Great post, Jay. Do people really think that you can get SM religion one day and your customers/fans will all be singing your praises the next?

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Social Media Strategy Affiliate marketing Company 159