Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. Here is a strong list for starters: Account activity. Off-platform activity such as traffic from search engines or social networks can help you here, too.

YouTube 92

YouTube Engagement Metrics Analytics 92

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Content is simply how we communicate, help, and share information with a goal to inspire, engage and activate our audiences and communities to a desired action.

Content 166

Content How To Marketing Training 166

Hootsuite

APRIL 25, 2024

From Hootsuite’s Swiss army knife versatility to Talkwalker’s data-driven insights and Pocket’s simplicity, discover which content curation tool best aligns with your social strategy. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.

Curation 88

Curation Social Media Management Tools Social Media 88

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail?

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Listening spike alerts to let you know when there is a shift in activity. You can use it across multiple online channels to keep an eye on specific keywords, phrases and hashtags. Established network of influencers.

Influencer 107

Influencer Tools Marketing Software 107

Hootsuite

JUNE 24, 2020

Some examples of social media approval tools and social media approval apps. Bonus: Get a free, customizable social media style guide template to easily ensure a consistent look, feel, voice, and tone across all your social channels. 4 benefits of creating a social media approval process.

Social Media 145

Social Media HootSuite How To Template 145

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Here, you get instant access to brand mentions across social, news, blogs, videos, etc.

Tools 52

Tools Social Media Curata Price 52

Sprout Social

JANUARY 3, 2022

This internal document is used by marketing, sales and product teams to ensure their messages and activities are tailored to the people they want to reach. They don’t have to scramble doing a bunch of just-in-time research or making guesses about how a marketing message or activity might be perceived by their target audience.

Data 138

Data Social Media Sentiment Team 138

Sprout Social

APRIL 3, 2017

The second step is to go to each website and identify whether or not they’re active on social media, and which platforms they use. Most websites link to their social media profiles in the header or footer of their site. For your analysis, you can choose any social networks you’d prefer.

Analysis 104

Analysis Social Media Hashtag Report 104

Sprout Social

FEBRUARY 20, 2020

Topic queries are the bread and butter of listening, and creating strong ones depends on the platforms, hashtags, keywords and phrases you include or exclude. Not all social platforms are created equal. Pick your priority networks based on your varying business goals and where your audience is most active. Conversation.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Hootsuite

JANUARY 24, 2022

Social media data mining also gives you key insights into your audience. Bonus: Get a free social media report template to easily and effectively present your social media performance to key stakeholders. What is social media data? Social media data is any type of data that can be gathered through social media.

Data 94

Data Social Media HootSuite Template 94

Sprout Social

MARCH 11, 2020

Shares and hashtags. Shares (including hashtag shares) signal that your content was not only meaningful to your followers but also worth getting in front of others. Highly shared posts and hashtags can clue you in on ways to expand your audience beyond your current base. Impressions and reach. New followers.

Social Media 122

Social Media How To Metrics Analytics 122

Later

JUNE 2, 2019

Secondly, scheduling your content to go live helps you post at the time you know your audience is most active. Knowing your best time to post on Instagram and scheduling your content for that window, means you’ll see an engagement boost as you’re targeting your audience when they are most active.

Instagram 70

Instagram Template Templates Hashtag 70

Buffer Social

MAY 6, 2019

Plus, most every social network makes it easy to embed content across the web. Placing this directly into the body of a blog post helps your social profiles have an even greater visibility. If you picture someone’s email signature, it likely had a link to a website or social profile. There are over 40 pages of results.

Social Media 79

Social Media How To Hashtag Instagram 79

Keyhole.co

OCTOBER 20, 2023

Instagram verification is a process through which the social networking platform confirms an account is original and authentic. You have to be regularly active on the platform. Ask your followers to post pictures or videos of your product with your branded hashtag. Let’s discuss — What is Instagram verification?

Instagram 59

Instagram Badge Authentication How To 59

Hootsuite

APRIL 11, 2022

This app provides real-time visualization of how well your hashtags, keywords, brand campaign, or event is doing. The app pulls “data from 95m+ sources including blogs, forums, social networks, news, videos and review sites.” Brand Maxima Analytics. TikTok tools for engagement. Brandwatch. A set budget and timeframe.

Tools 110

Tools HootSuite Marketing Analytics 110

Buffer Social

SEPTEMBER 20, 2023

What really helps me is making a checklist for my social media activities. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished. Feel free to adapt any of this to suit your specific needs.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Hootsuite

AUGUST 19, 2019

Bonus: Attract more views and subscribers in minutes with one of our 5 free customizable YouTube channel art templates. Choose a time when your target audience is awake and active. To get started, fill in a copy of Hootsuite’s Content Calendar Template. In this post, we’ll share 14 easy, actionable YouTube tips for beginners.

YouTube 111

YouTube Tips Brands HootSuite 111

Sprout Social

NOVEMBER 26, 2018

If you’re trying to master the social media marketing basics of hashtags, tagging and social media etiquette, look no further. Although some might not regard YouTube as a traditional social network, the platform’s active and engaged community speaks for itself. We’ve all been there.

Social Media 104

Social Media Marketing URL Hashtag 104

Hootsuite

JULY 8, 2020

All of this can lead to higher conversion rates and better social media ROI. Of course, these are key metrics for all social marketers (and marketing bosses). Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Use social listening to find conversations about your brand.

Template 145

Template Templates Social Media How To 145

Convince & Convert

SEPTEMBER 11, 2015

We’ll dive into the many benefits of executive involvement in social media, then give you seven Tweet Templates to give your executives a road map if social networks are uncharted territory for them. As BrandFog’s study concisely points out, “The ROI of social media is that you now exist.”.

Loyalty 60

Loyalty Twitter Brands Sample 60

Convince & Convert

MARCH 19, 2013

There are some social media tasks that should never be automated, and there are others that make perfect sense. allows you to automate blog post delivery to social networks. Do you ring up your graphic designer and pay for a nicely designed template and then share it on your social media channels when you get back to the office?

Products 167

Products Social Media Tools HootSuite 167

Hootsuite

JULY 15, 2020

As a social marketer—or any marketer, for that matter—it’s easy to get lost in the details of tracking your latest engagement rates and campaigns. Bonus: Get the free template to easily craft a detailed profile of your ideal customer and/or target audience. Keyhole.co : Find top referring sites for relevant hashtags.

Template 145

Template Templates How To Tourism 145

Pam Moore

JUNE 21, 2019

Supporting Resources: 2019 Content Marketing Editorial Calendar Template. Social Profit Factor Training Academy and Marketing Nutz Can Help! . Social Profit Factor can help you ignite your content and brand architecture to grow your online tribe and business with social networks such as Facebook, LinkedIn, Instagram and Twitter.

Content 113

Content Marketing Loyalty Findability 113

Sprout Social

OCTOBER 16, 2018

Social media and the beauty industry go hand in hand. After all, beauty brands represent many of the most-followed, active accounts on Instagram in particular. And as it should come as no surprise, those same brands are making a killing having mastered the art of social selling. Promoting social beyond social.

Industry 100

Industry Social Media Hashtag Instagram 100

Buffer Social

DECEMBER 4, 2023

I’ll walk you through the benefits of having a social media calendar and exactly how to create your own calendar using Buffer. I’ll also share the social media calendar system we use in our Marketing team, along with a plug-and-play social media calendar template you can use right away. 

Template 88

Template Templates Social Media How To 88

Hootsuite

JUNE 29, 2020

In this guide, we explain everything you need to know to conduct an effective audit of your social media channels. We even have a handy (and free) social media audit template to help you get it done in no time. Bonus: Get the free social media audit template to see what’s working and what’s not.

Template 145

Template Templates Social Media HootSuite 145

Hootsuite

OCTOBER 26, 2022

Social SEO helps your content be seen by people who are actively searching for companies like yours or the products and services you offer. Read on to find out what social SEO means, why it matters, and — most importantly — how it can help you grow your business accounts on social media. Instagram SEO tips.

SEO 104

SEO Social Media How To HootSuite 104

Hootsuite

OCTOBER 12, 2023

Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research new brands and products using social media. Without an active presence, customers may choose to shop elsewhere. 1 Social Media Tool Create.

Social Media 120

Social Media HootSuite How To Template 120

Hootsuite

SEPTEMBER 22, 2021

Whether you believe in social media shadowbans whole-heartedly, or just want to take a better-safe-than-sorry approach, read on for the lowdown on each platform’s official stance on the matter and best practices for avoiding getting shadowbanned on Instagram or any other social network. What is a shadowban on social media?

Social Media 144

Social Media Guidelines Hashtag Policies 144

Hootsuite

NOVEMBER 21, 2023

Bonus: Get a free, customizable competitive analysis template to easily size up the competition and identify opportunities for your brand to pull ahead. What is a social media competitor analysis tool? Trending hashtags: A word cloud of the most-used hashtags from your competitors’ top posts based on your chosen metric.

Analysis 86

Analysis Tools Social Media HootSuite 86

Buffer Social

OCTOBER 6, 2019

On no other social network can you get this type of supplemental information about the posts themselves. How you could do this for your business: Take a look at your event calendar and see if there are any upcoming events and activities that your online community can follow along. Hat tip to Amanda Tessier for this one!).

Instagram 69

Instagram Influencer Brands Upcoming 69

Sprout Social

OCTOBER 19, 2016

With engagement being one of the most critical metrics for social media marketers, contests make a lot of sense. This is important because social networks use algorithms to help determine what content and profiles to suggest to other users. Sweepstakes can be helpful when your goal is to generate more business from social media.

Social Media 40

Social Media How To Directory UGC 40

Sprout Social

DECEMBER 14, 2018

Struggling to convey your social activities to your team? Then it’s probably time to step up your social media reporting. Getting started with social media reporting. We’ve put together a totally free social media reporting template to get you started. Looking to justify your strategy?

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Template Templates Report Social Media 87

Later

SEPTEMBER 12, 2019

Off the back of their successful campaigns each year, Apple hosts a monthly community challenge to encourage their community to keep the #ShotOniPhone hashtag strong. . This step is often missed out, especially if you’re sourcing content from a branded hashtag on Instagram. Ready to create your own UGC competition and branded hashtag?

UGC 60

UGC Content Instagram Hashtag 60

Hootsuite

JANUARY 2, 2024

Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024.

Social Media 105

Social Media Strategy HootSuite Hubspot 105