How Meta Could Leverage Outbound Clicks
Jon Loomer
AUGUST 3, 2022
There are a couple of groups of advertisers who could benefit from an expansion of Outbound Clicks. If a large percentage of your audience consumes your content while on an iOS device, tracking opt-outs could significantly impact your reporting, optimization, and retargeting. This also applies to CPC (All) and CTR (All).
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