Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. Tracking Instagram analytics is how everyone from micro-influencers to global brands get the data they need to see what resonates with their audiences.

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Metrics Analytics Instagram Tools 145

Hootsuite

SEPTEMBER 14, 2023

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Social media intelligence can also be used to analyze demographic data , uncover trends in customer behavior , and track competitor activity.

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Social Media Sentiment HootSuite Analysis 102

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. SumAll , an analytics tracking tool, automates your social media and marketing needs.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

MARCH 14, 2023

And Instagram analytics tools are your best bet to get your brand discovered How? There are many great social media analytics tools out there , which means that finding the right one for your needs can get tricky. We narrowed down our search to the top 10+ Instagram analytics tools , including features and pricing.

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Metrics Analytics Instagram Tools 52

agora pulse

MAY 4, 2016

If you are looking to incorporate social media into your event , you’ll need to consider including a branded hashtag in your event strategy. I’ve been involved in digital conferences like SEJ Summit and Social Tools Summit — and monitoring hashtag activity during and after the events was crucial. This is perfect for events!

Hashtag 156

Hashtag Tools Tourism Hotels 156

Keyhole.co

FEBRUARY 20, 2024

With its dazzling visual content and over 2 billion monthly active users, it’s a social listening goldmine waiting to be explored! Imagine gaining deep insights into your audience’s desires, tracking sentiments towards your brand, and outshining your competitors in the aesthetic world of Instagram.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Keyhole.co

FEBRUARY 3, 2023

What is Instagram analytics ? The reason is hiding in your Instagram analytics. Tracking your Instagram analytics will reveal what your target audience likes, when they are most active, and how your account is performing with regard to this. So to check your Instagram analytics, you must own a business or creator account.

Metrics 52

Metrics Analytics Instagram Hashtag 52

Hootsuite

NOVEMBER 7, 2023

It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Track social sentiment in real time. You can monitor keywords, mentions, and hashtags across multiple social platforms. It’s also an important form of competitor research.

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Brand Monitoring Tools HootSuite Brands 98

Sprout Social

MARCH 21, 2019

A great Twitter strategy requires proper analytics to understand what’s working and what isn’t. At what time of day are your followers most active? That’s why it’s worth investing in the best Twitter analytics tools to keep track of how your posts are performing. Are your Twitter posts generating any clicks? Union Metrics.

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Analytics Twitter Tools Strategy 105

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

FEBRUARY 4, 2023

In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

MAY 15, 2023

While one tool gives you an in-depth sentiment analysis, another may be much better at predicting trends. Brand-specific conversations give you more visibility into customer experiences and brand sentiment. Sprout offers a 30-day free trial so you can test out its publishing and analytics capabilities.

Tools 112

Tools Tweetdeck Brands Sentiment 112

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Social media measurement Social performance analytics have become a critical part of a brand’s overall strategy. This leads to more targeted, personalized ads.

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Strategy Sentiment Marketing Analysis 129

Sprout Social

AUGUST 17, 2022

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Despite the name, “monitoring” is not a passive activity. This is especially true if you’re active on multiple networks. Likewise, native social analytics primarily focuses on direct @mentions and @tags.

Campaign 125

Campaign Social Media Tools Hubspot 125

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Monitoring requires active listening and timely action. So much of online reputation management means monitoring channels where you aren’t active. Scope the terms, hashtags and keywords to monitor No surprises here. The reality?

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

OCTOBER 18, 2023

One computer software company uses Sprout Listening to measure sentiment around their brand and products ahead of rebranding. Measuring sentiment can also help brands establish an overall baseline to answer the question, “how do people feel about us, and has that changed?” Then, dig in further. Add your website links.

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Examples Social Media Sentiment Influencer 123

Sprout Social

JANUARY 11, 2024

Is the influencer partnership driving more brand mentions and positive sentiment online? Brands lined up for the opportunity to be associated with it, using the widespread recognition and positive sentiment that Barbie holds. Sprout’s social listening tools gather and analyze customer sentiment across millions of conversations online.

Brands 110

Brands How To Sentiment Metrics 110

Hootsuite

APRIL 25, 2024

You can filter social posts by parameters like account, keyword, hashtags, and location. Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Trend-tracking.

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Keyhole.co

FEBRUARY 13, 2024

million monthly active users worldwide, Twitter is one of the favorite marketing platforms among brands. That’s why expanding your social listening program here can get you the most honest and accurate insights into your target audience’s sentiments around your brand and industry. However, each social media platform is different.

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Twitter Sentiment Microblogging Hashtag 59

Sprout Social

SEPTEMBER 22, 2021

In spite of all the research and prep that marketers funnel into campaign planning, creative production or hashtag ideation, campaigns tend to chart a path of their own post-launch. Initially, #AthleteAnd was just a hashtag we used to brand and market players’ stories. Each of them is an athlete and then some.

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Campaign Hashtag Analytics Metrics 121

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Keyhole.co

FEBRUARY 16, 2024

What is YouTube competitor analytics ? Let’s say you want to analyze your competitor’s brand sentiment on YouTube. To generate automated reports Finally, when you conduct an in-depth YouTube audit of your competitors’ channels, you can create fast reports with accuracy, thanks to competitor analytics software. Here’s how.

Analysis 52

Analysis YouTube Tools Strategy 52

Keyhole.co

JANUARY 16, 2024

By actively listening in, you can uncover nuggets of information to get the upper hand. With the aid of social media analytics tools , collecting this data is now a breeze. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. How does it work?

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Keyhole.co

DECEMBER 11, 2020

It also lets you monitor more than just hashtags. It can show you your top posts in terms of engagement and recency, user demographics, percent of positive vs negative sentiments, and location. Try monitoring keywords, URLs, topics, social media handles and more. You can even track mentions and keywords across news, blogs and forums.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

JANUARY 17, 2024

So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. You need to gauge and analyze the overall sentiment of online conversations related to your brand. Monitoring tackles the symptoms, and listening dives deep to reveal the root causes.

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Sentiment Analysis Brand Monitoring Trends 52

Sprout Social

JANUARY 24, 2024

To make this process faster and easier, use social media analytics platforms like Sprout Social to automatically track engagement rates for you. Forty percent of marketers in the survey said they monitor brand mentions and hashtags on social platforms to measure the effectiveness of their influencer campaigns.

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Metrics Influencer Marketing Survey 100

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

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Tools Sentiment Hubspot Price 84

Keyhole.co

APRIL 18, 2023

Tapping into Instagram analytics will open doors for achieving the brand fame you have always desired. Track your Instagram accounts on Keyhole Why should you be actively tracking your Instagram metrics? So to check your Instagram analytics , you must own a business or creator account. Consider this example.

Metrics 52

Metrics Instagram Hashtag Sentiment 52

Oktopost

NOVEMBER 30, 2023

It is called “dark” because this activity is challenging to track using traditional analytics tools, leading to unattributed or unrecognized traffic sources. Because messaging apps such as WhatsApp boast 2 billion users in 2023 , it’s safe to assume there’s a lot of activity that goes unattributed each and every day.

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Forums Reddit Analytics Sentiment 62

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Relevant hashtags. The social listening part is more active and strategic. You can monitor what people are saying based on keywords, hashtags, locations, and even specific users.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Techipedia: Tamar Weinberg

AUGUST 17, 2011

This is a guest post from Marshall Sponder , author of the newly released Social Media Analytics. I picked up Hubbard’s book and it nicely fits into my own framework on analytics tracking I put forward in Social Media Analytics. Twitter activity around flooding in NYC on August 15th, 2011 showing peak responses at noon and 5 PM.

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Analytics Radian6 Eventful Sentiment 164

Sprout Social

JANUARY 24, 2024

Use authenticity as a main driver Consumers are looking for authentic content, and activating the right partners builds trust and connection with audiences. For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations.

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Influencer Brands Collaboration Authentication 103

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. Social listening allows you to: Monitor brand sentiment to get ahead of a crisis.

Reputation 131

Reputation Tools Brands How To 131

Keyhole.co

MARCH 2, 2023

Fortunately, in the same way that developments in technology gave us this complex slate of opportunities, advancements in software and analytics have made it simpler for interested parties to turn it to their advantage. It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Active listening techniques can also aid understanding and ensure you’re on the same page. Here is a report from Sprout’s Listening capability.

Reputation 106

Reputation System Brands Knowledge Base 106

Keyhole.co

FEBRUARY 8, 2024

Social listening and hashtags tracking tools can help you monitor these metrics effectively. This shift underlines the importance of commitment: whether an influencer’s audience actively interacts, asks questions, and shares their content, demonstrating true engagement with the message.

Metrics 52

Metrics Influencer Sentiment ROI 52