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Writing for Social Media in 2022: Tips and Tools

Hootsuite

Writing for social media is not an easy job. . You speak the language of memes and microtrends that your boss and coworkers might not understand. Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. What is social media content writing?

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Brands to watch on social media right now

Sprout Social

When you think of brands on social media, which come to mind first? And great brand marketing on social is behind some of the most creative storytelling out there. From edgy social personas to posting fresh memes, storytelling takes many different forms. — Delta (@Delta) November 1, 2022. Hint hint.).

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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. Here are the four leading reasons why social media consistency matters.

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Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022

Buffer Social

  In this post, we’ve outlined a calendar of all of the official (and slightly less official) holidays in 2022 to serve as a blueprint for your content, plus fun social media post ideas to jumpstart your brainstorm. A great way to start out 2022 is to share your experience with mentoring.

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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. SVB wasn’t the only bank to experience a social media-induced run this year, with First Republic Bank following suit and collapsing two months later. Data supports his claim.

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How cannabis brands are elevating their social media content

Sprout Social

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. The challenges of cannabis social media marketing.

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Social-Led Brands Are the Future—Here’s Why

Hootsuite

— Reddit on Wiki (@redditonwiki) June 21, 2022. That’s a good thing—and it’s entirely because of social media. In fact, social has driven a total evolution of what brands actually are and how they should be expressed. Social-first brands like us are taking it one step further. hotdogs are an institution.

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