Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

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Social Media Training Startup Social Networking 60

Sprout Social

JULY 31, 2019

Best times to post on social media for 2019. A complete calendar of hashtag holidays for 2019. Why you need a social media customer service plan. How to Perform a Social Media Audit (Free Template Included). All of the Social Media Metrics That Matter. Related Articles.

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Team Notification Report Metrics 82

Pam Moore

JULY 12, 2019

Unfortunately many marketers like to take the easy route, yet they'll be the first to complain that social media doesn't work. The social networks and any digital platform is nothing more than a medium for you to connect with your audience, partners and friends. 2019 Content Marketing Calendar Quick Start Toolkit.

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ROI Content Marketing Template 60

Hootsuite

MAY 16, 2022

Disney spent $213 million on Facebook mobile advertising in 2020. However, don’t think you need to stick to typical work hours if you’re advertising B2B. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. That was 23% lower than April 2019. Opening a home goods store?

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Cost CPC Facebook HootSuite 94

Buffer Social

DECEMBER 10, 2018

It’s common across B2B and B2C! We’ve talked about using video on social media in episodes 90 and 110 , but we’ve never really gotten into the specifics of using video to do one of the most important things for your business – actually selling your product. Social media, your website, YouTube , you name it.

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Products Video Brands Content 110

Hootsuite

DECEMBER 10, 2019

If you want to be successful on social media in 2020, you need to base your strategy on the latest real-word data and social media trends. That’s why we interviewed more than 3,000 marketers toward the end of 2019. This gave us multiple perspectives on the social trends that matter most in the year ahead.

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Trends Social Media CPA Sports 145

Buffer Social

JANUARY 10, 2019

Facebook marketing in 2019 isn’t dead. In our upcoming State of Social Media 2019 Report ( releasing January 16th ) we found that 93.7 percent of businesses use and are currently active on Facebook — the most among any other social media network. Strive Masiyiwa (Rise of the active CEO on social media).

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Research Content Facebook Curation 111

Hootsuite

MARCH 9, 2020

If you’re in B2B marketing, we have no doubt your LinkedIn business strategy is already in full swing. That makes LinkedIn the 5th most popular social media platform for Americans (more popular than Snapchat, Twitter, or Whatsapp.). This is not news for B2B brands, but B2C brands might take note, too.

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Statistics LinkedIn Marketing B2B 145

Hootsuite

JULY 15, 2019

Is there really a best time to post on social media? The best time to post on social media is whenever your audience is most likely to see and engage with your content. In general, our data shows that the best time to post on social media is between 9 and 12 a.m. B2B brands. Monday to Wednesday).

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Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. Gather this information from: Social media analytics , especially Facebook Audience Insights. Learn which social channels your audience uses. One key way to find out is to engage in some social listening and social media sentiment analysis.

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Template Templates How To Tourism 145

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Organic social media.

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Strategy Marketing Case Study How To 99

Hootsuite

JULY 21, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. Social video metrics for every platform. What percentage of your views come from desktop, mobile, or elsewhere. It can get kind of confusing, and that’s why we want to help break it down for you.

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Hootsuite

FEBRUARY 20, 2020

Social media statistics are a key ingredient in any social media marketing strategy. Behold, our list of the latest social media statistics. If you’re looking to dig deeper, we’d recommend starting with these solid gold resources: Hootsuite’s Social Media Trends 2020. since 2019).

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Statistics Social Media Marketing YouTube 145