Pixlee

JANUARY 29, 2019

One month into 2019, we can tell this year is shaping up to be impactful in the world of visual marketing. As we excitedly plan for the next wave of technology in 2019, we’re taking a moment to share some of our top highlights from 2018 that have changed how our customers do business. AI Powered UGC.

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Pixlee

MAY 6, 2019

With a large portion of the customer base skewing younger, brands are adjusting their tactics to reach Millennials and Gen Z customers more than ever before and with these 10 ecommerce marketing strategies, brands can succeed in 2019 and beyond. Employ Integrated Social and In-Store Shopping Experiences.

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Ignite Social Media

JULY 19, 2019

Pairing this with the rise of travel blogging and the highly-visual nature of social media, especially Instagram, social networking platforms have transformed into a top destination for wanderlusters and adventure-seekers. When it comes to reaching these users, here are our top travel brands on social. The Outer Banks.

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Pixlee

MARCH 7, 2019

Often times, your passionate customers and existing social followers can have the same effect. Remember, authenticity is key when selecting influencers. Plus, it’s a great way to resonate authentically with your target audience. Curate Experiences and Recommendations that Foster User-Generated Content (UGC).

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Pixlee

APRIL 2, 2019

When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. The beauty brand Glossier has put social media and customer engagement at the center of its brand strategy. The most highly engaged customers can often be found by scanning social media for user-generated content.

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Pixlee

DECEMBER 18, 2018

Instagram is on pace for another record year of growth in 2019. If we can’t trust follower count as a key indicator for brand and influencer impact, what actually matters in 2019? The ingredients for making 2019 a year full of lasting engagements are readily available and can be easily incorporated into larger social strategies.

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Pixlee

OCTOBER 21, 2019

Whether you’re looking to increase conversion rates, expand brand awareness or pretty much anything else, a well-crafted User Generated Content (UGC) campaign is an invaluable asset. This unique once in a lifetime experience is open to anyone and it’s a UGC goldmine. To boost their social conversions. Their smartest move?

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Pixlee

APRIL 28, 2021

This is where user-generated content (UGC) campaigns come in. With UGC campaigns, it’s your customers who showcase your product across social media channels through content they made. To help you with your next campaign, let’s look at five UGC campaigns and see what we can learn from them. Source: MADE.com.

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Later

NOVEMBER 13, 2019

To help you map out what 2020 could look like for your brand on Instagram, we teamed up with Erin Dykstra from Something Social LA , Micah Heykoop of Matte Black , Jordan Hughes, Social Media Lead at Ritual. . A post shared by taylor loren (@taylor.loren) on Jan 6, 2019 at 12:44pm PST. View this post on Instagram.

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Later

SEPTEMBER 12, 2019

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . UGC Best Practices #1: Be Original with Your UGC.

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Pixlee

MAY 28, 2020

As social media matures, its capability grows as well. Now, businesses aren’t just using social media to connect with customers and drive traffic to their sites. Instead, they are building deeply impactful social relationships on the networks with their community. Social Media is Just as Valuable as Search Engines.

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Pixlee

APRIL 13, 2021

On one hand, online spending in the US was up by 44% compared to 2019. Maui Jim showcases user-generated content (UGC) on the brand site of frontline workers in their new sunglasses. Extended Communication Channels: The Value of Social Media . Finally, refocus your attention on your social media channels.

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Pixlee

AUGUST 25, 2020

Diverse representation matters for social and ethical reasons, but it’s also good for business. According to a 2019 consumer survey, 64% of respondents took an action after seeing an ad they considered to be diverse or inclusive. If you want to make your marketing more diverse and authentic, turn to your fans and followers.

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agora pulse

JANUARY 14, 2020

Now, it’s a huge place of opportunity for social media marketers and managers. A lot of social media managers and marketers don’t know what to do with TikTok. In Q3 of 2019, TikTok surpassed Facebook, Instagram, Messenger, and Snapchat for App Store and Google Play installs. Let’s lay it on the table.

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Pixlee

DECEMBER 31, 2018

To prep for the Big Show in the Big Apple, we’ve curated a must-watch list of some famous incumbents and brilliant upstarts that are bringing a fresh take to retail in 2019. Strong social media presence and now famous holiday advertising ensure Hershey’s brands are always on your mind at the corner store or the supermarket.

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Pixlee

AUGUST 12, 2020

As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. In 2019, the calculations showed that fraudulent operations cost big brands such as Samsung, Diageo, L’oreal, and eBay, an estimated 1.3 Check the Authenticity of an Influencer. Is Influencer Fraud on the Rise?

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Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . Social commerce has transformed how people discover and buy products, especially through Instagram. . How Does Instagram Checkout Work?

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Pixlee

AUGUST 23, 2021

Instagram is no longer a simple photo-sharing social media platform; from influencer marketing to Shoppable Instagram for brands, the app now caters to ecommerce more than ever. . Social commerce has transformed how people discover and buy products, especially through Instagram. . How Does Instagram Checkout Work?

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Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. It also drives engagement, posts with UGC have a 4.5% higher conversion rate than non-UGC posts. 5 Glossier. In 2018, 70.7%

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Pixlee

SEPTEMBER 3, 2020

A leader to watch in inclusive marketing, this brand not only tackled representation but reflected their diversity-related goals authentically through engaging with a target community. The campaign features “ real women, never models ” and shows women of different ages, body types, and ethnicities through user-generated content (UGC).

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Later

JUNE 12, 2019

For example, at @latermedia we use our branded hashtag #laterfeature to highlight interesting ways that businesses are using social media and the Later app. . A post shared by Later.com (@latermedia) on Jun 11, 2019 at 9:12am PDT. A post shared by Later.com (@latermedia) on Apr 28, 2019 at 2:40pm PDT. ShotOnMoment ?#planyourinstagram

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Later

SEPTEMBER 13, 2019

If you’re new to user-generated content (UGC), here’s the cut-and-dry textbook definition. UGC is any form of content, such as images, videos, text, and audio, that have been posted by consumers on online platforms. A post shared by Grenson Shoes (@grensonshoes) on Jul 20, 2019 at 6:45am PDT. So how is UGC going to help you ?

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Pixlee

APRIL 9, 2021

That communication can be through emails, social media interaction, offer messages, or customer support—but any channel that engages your customers directly counts. Don’t stress; here are a few tips from email communication to social media and customer service that’ll help you promote community with customers post-purchase. .

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Pixlee

APRIL 25, 2019

Coachella just wrapped its 2019 show, complete with an Ariana Grande & Justin Bieber surprise performance and an Easter Sunday sermon by Kanye. Coachella 2019 was the first to have both weeks streamed live on YouTube in their entirety. When FOMO Died. Year-Round Influencers.

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Later

OCTOBER 29, 2020

Below, we highlight 6 holiday marketing ideas to help you cut through the social media noise and engage with your customers this season: Holiday Marketing Ideas #1: Run a Holiday-themed Instagram Giveaway. This makes finding high-quality UGC for your customer appreciation campaign really easy! . Ready to get in on the action?

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Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. To keep your brand from sitting on the sidelines, we’ve broken down the steps to developing a social media marketing plan to carry you through 2019 with a sense of purpose.

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Sprout Social

OCTOBER 29, 2019

Since joining the social team at Sprout, I’ve grown a lot—both as a social media practitioner and as a creative contributor. Publishing a high volume of quality content is crucial to meeting our goals for social impressions and engagements. Create templates for your social media posts. The solution?

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Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. It can be limited to a single network, or take place across multiple social media platforms. 7 social media campaign examples to learn from.

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Keyhole.co

JANUARY 22, 2024

No matter how you interact with brands on social media, you must have noticed one similarity — their consistency over every channel they use. So, how do top brands ensure cohesiveness across their social media presence? By following an on-brand and strategic social media style guide diligently.

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Pixlee

APRIL 19, 2021

Drumming up engagement for your brand with a social media contest is possibly one of the most tried-and-true methods marketers have at their disposal. Importance of Social Media for Promotion. Social media has become a fixture of the digital age. Social media is incredibly engagement-friendly.

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agora pulse

MARCH 24, 2020

Brush up on your social media terminology, and even learn some new lingo via our helpful social media glossary. New to the world of social media? This glossary can help you better understand all the different social media terms. In social media, an algorithm varies by platform.

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Later

SEPTEMBER 12, 2019

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content.

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Later

SEPTEMBER 10, 2019

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! There will be virtual confetti.

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Later

AUGUST 21, 2020

In this blog post we’re delving into the many benefits of aligning a brand with a social cause, as well as how to do it in a meaningful and effective way: Why Support a Social Cause on Social Media? A post shared by Hanahana Beauty (@hanahana_beauty) on Mar 18, 2019 at 9:38am PDT. View this post on Instagram.

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Later

MAY 29, 2020

A post shared by CREATE & CULTIVATE (@createcultivate) on Sep 21, 2019 at 6:45pm PDT. Independent businesses like Paynter Jackets have built hyper-loyal and engaged communities around their brand values and a transparent approach on social media. Instagram Community Tip #4: Develop a Consistent UGC Strategy.

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Social Media Strategies Summit

JANUARY 18, 2019

This sentiment extends to the influencers that consumers follow and engage with on social media. Utilizing this type of marketing approach drives awareness, cultivates an audience, and bolsters owned media over time. It allows brands to search for the top influencers in any niche, on any social media platform or in any location.

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Hootsuite

JULY 24, 2019

As of April 2019, Facebook’s potential advertising reach globally is 1.887 billion people. Posted by Tattoodo on Sunday, February 17, 2019. Posted by Nuud Care on Saturday, June 8, 2019. Both the text and the images in this add are user-generated content (UGC) from real past guests, increasing the sense of authenticity.

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