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15 Golden Rules of Content Marketing in 2018

Pam Moore

This training is guaranteed to help you lay a solid foundation for your content marketing strategy in 2018 and beyond! Register now for a free on-demand training webinar to learn these golden rules. Free Content Marketing Golden Rules Training Webinar – Here is What you will learn: . 15 Golden Rules of Content Marketing.

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

With the end of 2017 approaching, marketers are planning for 2018 with an eye on the key trends that will continue to be prominent. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels.

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13 Experts Share Their Instagram Predictions for 2019

Later

Get a glimpse of what’s to come with these 2019 Instagram predictions from influencers, experts, and the strategists behind some of your favorite Insta-brands. And if you want to take a look back, check out our 2018 Instagram Year in Review! ” Instagram Predictions #4: Authenticity Is More Important Than Ever.

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4 Black Voices on Diversity in Influencer Marketing

Later

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

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How Influencers Helped Generate $38 Billion in Sales on Singles Day

Pixlee

Influencers have played a major part in making sales this year’s Singles Day, China’s version of Black Friday. billion in sales around afternoon which already crushed the 2018’s figures of $30.8 Some of the world’s best-known influencers who appeared on this year’s Singles Day included Taylor Swift and Kim Kardashian.

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How to define and share your core brand values effectively

Sprout Social

These guiding principles can also act as an “authenticity meter,” helping leaders make strategic decisions and employees and customers gauge whether the organization is living up to its stated values. Promote Open, Authentic Communication. Partner with influencers. Sprout’s values include: Care Deeply. Embrace Accountability.

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10 Social Media Predictions for 2019

agora pulse

Storytelling emerged in 2018 as a core technique for engaging consumers. Live Streaming Gets Authentic. 2019 will see a demand for more authenticity and personalization. Takeaway: Embrace authenticity (and do it live). FUN FACT: The voice search market grew by a jaw-dropping 187% in the second quarter of 2018.