Hootsuite

MAY 10, 2021

Social media for big companies has become about as commonplace as human resource departments. Customers take for granted that big companies are on social media. Customers take for granted that big companies are on social media. Discover how big companies use social media to meet—and in many cases exceed—customer expectations.

Examples 145

Examples Company Social Media Apparel 145

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( And yet – 80% of brands advertised on social media sites in 2014. 21 Social Media Statistics.

Statistics 50

Statistics Social Media B2B Hubspot 50

Oktopost

APRIL 21, 2021

Listen to the Podcast: For more mind-blowing conversations and to keep up with the show everyone is talking about this year, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Episode Summary. Meet the Guests. Russell Rothsetin. Like What You Heard?

B2B 152

B2B Startup Apple Journal 152

Webbiquity SMM

DECEMBER 30, 2014

90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. While some of these posts date back the beginning of 2014, all remain relevant and useful. ” 5 Content Marketing Trends & Predictions for 2014 by Web Content Blog. Image credit: Intergage.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. 5 Social Media Trends for 2014: New Research by Social Media Examiner.

Social Media 245

Social Media Tumblr Marketing B2B 245

Sprout Social

FEBRUARY 10, 2022

Let’s kick things off by reviewing why rebrands happen in the first place. This is a problem that many B2B brands and SaaS companies face. Branding is everything when there are dozens of companies offering near-identical services like yourself. Heck, ongoing rebrands are popular even among established companies.

Social Media 114

Social Media How To Press Release Sentiment 114

Webbiquity SMM

SEPTEMBER 22, 2015

In the posts highlighted below, 20 (or so) social media marketing pros review more than 200 tools, ranging from popular, widely used tools like Buffer, Hootsuite and Feedly to intriguing but lesser-known apps. ” 28 social media management tools rated, scored, and reviewed (study) by VentureBeat. Other tools you can’t ignore?

Review 100

Review Tools Social Media HootSuite 100

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? 70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. have a company page on at least one social networking site (but only 39% blog and just 26% tweet). billion by 2014.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Remember, the most important customer of EVERY company is Google. When you can go to an appliance Web site (like my new client Conn’s ), and see not just reviews of a refrigerator, but reviews from your friends and friends of their friends, the world changes.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Webbiquity SMM

OCTOBER 8, 2013

500 companies use at least one major social media platform. Can social media help shorten b2b sales cycles? You can reach out and connect with your clients (government or industry), define and demonstrate an area of expertise, develop a thought leadership position, and tie all your social networking back to your company website.

Social Media 207

Social Media ROI B2B Marketing 207

Buffer Social

NOVEMBER 13, 2017

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. ” A goal not far from reach seeing how LinkedIn has an in-depth dataset of company, industry, and individual contact information for more than 500 million members.

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Webbiquity SMM

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? As many companies have learned the hard way, unanswered complaints on social networks can go viral, causing real damage to a company’s brand. B2B Marketing Insider ). B2B Marketing Insider ). B2B Social Media Marketing Stats and Facts.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

JULY 14, 2015

Know your market (B2B). Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. Image credit: B2B PR Sense Blog.

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

JULY 22, 2014

What Brands Can Learn From @TODAYshow in 2014 by #SocialPR Chat. You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS. Authoritative blogs want to see that you have made connections to other important figures in the industry (or even in their specific company). Social PR Strategies and Tactics.

Press Release 217

Press Release Nielsen Blogger SEO 217

Convince & Convert

AUGUST 11, 2015

Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. Here’s what happened in that first test, in late 2014: We published 18 pieces of evergreen content through InboundWriter that were forecasted to do well.

How To 60

How To Software B2B Cost 60

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Webbiquity SMM

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 71% of companies now have a presence on Facebook. 59% are on Twitter, and 43% use a company blog for marketing. Marissa McNaughton looks at social media use among America’s largest companies. You just shared a link.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. One of the frustrations of managing multiple Twitter accounts is the need to log in and out any time you need to review content, respond to messages, or read tweets. With a click, you’ll be able to share that tweet or review. Social Mention.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Sprout Social

OCTOBER 17, 2016

Possibly the biggest challenge companies face with Twitter is figuring out a way to stand out on such a noisy network. 19% lift in customer satisfaction for companies using Twitter for customer service. Even if you’re Tweeting on behalf of your company, it should still feel human.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Convince & Convert

MARCH 24, 2016

Notice the number of reviews the writers got. In 2014, Buzzsumo and OkDork conducted a study of 100 million articles. Use LinkedIn to help you find the individuals within these companies. Even today, there are still people leaving reviews on Amazon. You can do better than this! Creating longer content is by no means easy.

Content 60

Content Template Templates Statistics 60

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. In 2014, the average online conversion rate amounted to 2.95%. Source ).

Strategy 83

Strategy Hubspot B2B Blogger 83