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This Week in Social Media – 5/22/2013

Social Media Marketing

Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), Painful, but relevant is the Truth About Advertising in 2013. Metrics/Measurement/Big Data Most data isn''t "big," and most companies are wasting money pretending that it is.

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This Week in Social Media – 6/5/2013

Social Media Marketing

billion to acquire ExactTarget , the cloud marketing company known primarily for its email marketing prowess. Last week, we shared the 2013 Internet Trends deck from Mary Meeker; this week, The Atlantic takes a look a the 11 most fascinating charts from her presentation. Industry Salesforce.com will spend $2.5

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Tracking, Personalization And Screams Of Privacy

Twist Image

Any tracking of information of consumers without the consent of your consumer is a breach of privacy, right? Some privacy advocates might argue that this is a matter of simple semantics. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S.

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This Week in Social Media – 4/24/2013

Social Media Marketing

Taiwanese officials are investigating Samsung over allegations that the South Korean company recruited individuals to post negative comments about the HTC phones on the web. Online privacy may be an issue for many, but overall, consumers prefer targeted ads over random ads that have nothing to do with their interests.

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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. Behind-the-scenes : These give a look into company operations and employees. Hiring an agency or production company will alleviate a lot of the stress in steps 4 and 5.

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Bloggers Are Not Journalists – But They Are Abducted, Imprisoned Tortured and Assassinated the Same #HowManyMore

Laurel Papworth

It’s probably worth investigating the number of bloggers killed in the “Line of Duty”… Today, George Brandis Attorney General for Australia stated that “ bloggers are not journalists ” in regard to the #metadata debate (Government accessing Big Data vs Privacy debate). Bloggers are not Journalists. (see

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How to Write a Social Media Policy for Your Company

Hootsuite

Privacy is key. For instance, Adidas encourages employees to identify themselves and “make clear that you are speaking for yourself and not the Adidas Group.”. Will it live on your company intranet, or shared drives? It’s not uncommon to see social media policies that date back to the dark ages of 2013 or 2011.

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