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This Week in Social Media – 5/8/2013

Social Media Marketing

Salesforce has unveiled a Communities solution for the enterprise , which leverages its Chatter platform and other products to create portals that will allow external conversations to be brought into the company more seamlessly. For autos, even the Super Bowl didn''t help, as social sharing around that content fell flat in Q1 2013.

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This Week in Social Media – 7/17/2013

Social Media Marketing

Be vigilant, community managers. Metrics/Measurement/Big Data Sponsorships are still a growing percentage of budgets growing anywhere from 3-6% in 2013 and comprising 14% of marketing budgets. Commentary Good companies are storytellers; great companies are story doers. Image credit: h.koppdelaney (Flickr).

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How Will Ford Go Further with the Launch of the 2013 Fusion?

Social Media Marketing

Well, we're about to do it again for the launch of the 2013 Ford Fusion , which we revealed at the 2012 North American International Auto Show, where we debuted it to 2,500 media, including 150 bloggers we hosted from around the world who produced some amazing content. Why Transmedia for the 2013 Ford Fusion?

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This Week in Social Media – 7/24/2013

Social Media Marketing

Most companies focus on customer acquisition and not conversion or retention. Few companies are strategic about content planning and development. Corporate media (or brand journalism or company newsroom) is a growing trend among brands. Image credit: drew domkus (Flickr).

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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

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Should You Brand Your Business Email Address?

Waxing UnLyrical

. — Daniel Honigman (@DanielHonigman) March 22, 2013. A company branded address seems more professional. shonali — Deb Lee (@SohoTechTraing) March 22, 2013. Julia Angelen Zunich (@JulesZunichPR) March 22, 2013. shonali I do, however one CEO said I wasn’t a “real company” b/c of it.

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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.