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This Week in Social Media – 4/3/2013

Social Media Marketing

In addition to the crowd-generated advocacy for gay marriage on Facebook last week, we now see Facebook taking on issues itself: last week, Facebook two lobbyists in Washington, DC to advocate for immigration reform. Typically reserved to the right column, Facebook just announced that these targeted ads will now come to the News Feed.

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7 steps to a successful social media video marketing strategy

Sprout Social

Between 2013 and 2018, the amount of time that people spent watching videos online increased at an average rate of 32% per year. In the below product video, it highlights one feature on a bag that addresses a common issue people face when traveling. Landscape feed. Portrait feed. It’s relatable and short. Livestream.

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We Made These 10 Social Media Mistakes so You Don’t Have To

Buffer Social

Whereas Instagram provides several advantages such as better discoverability, analytics (including audience insights), and audience targeting through ads. As square videos and images are no longer cropped on Facebook and Twitter, they take up more real estate on someone’s feed — 78% more, in fact. 1,024 pixels by 512 pixels.

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12 Twitter Tips For Lawyers

Myrland Marketing

TweetDeck is my favorite desktop/laptop tool for ease of layout, but Hootsuite is also great because it offers more advanced analytics and team-sharing tools for you. It’s a way of discovering like-minded people or issues. Twitter just launched these in 2013. I use both, but for very different reasons.

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Interview With a Small Business Owner Crushed by Google

Bill Hartzer

Ticketstub.com has seen an almost 70% traffic and revenue hit, starting at the beginning of 2013 and hitting that low by May 2013. There was never any other overly apparent indications there were any serious site issues existed — as business was as good as ever. If so, how has it suffered? Ticketstub.com®

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This Week in Social Media - 3/19/2013

Social Media Marketing

Ditch the feed reader." — Pinboard (@Pinboard) March 14, 2013 Industry What's the difference between viral and spreadable content? Spreadable content will effectively feed an aligned, collective audience and grow your presence online. The Pew Research Center has released its report Teens and Technology 2013.

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10 Items For Your 2013 Stategic Plan

Proactive Report

We are rapidly approaching the end of the year and I’m already hearing murmurings about plans for 2013. Here are 10 items that should be on your radar for your 2013 strategic planning. If this applies to your company putting an integrated real-time media strategic plan in place is the most important action for 2013.

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