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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

TA : For Gist, which is based around personal productivity, it’s about only revealing data in a contextually appropriate way. JB : Will these tools ever truly benefit the small business? RK : Small business usage really requires filtering out noise, and we’re making a lot of progress on that.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

. “Nearly half of respondents (47%) feel they or their companies are either not very good at social marketing measurement, or do not measure well at all.” Ever feel frustrated and less productive than you’d like to be at work, even though you’re working hard and putting in a ton of hours? iMedia Connection ).

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Also, I think another viable category for blogging for reputation, or to establish a voice of authority. markwilliamschaefer I would add that for commerce-oriented blogs, it would also be possible to track clicks back to a commerce-related part of a website for product information, registration, etc. Very helpful post, Jay.

Metrics 132
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Would You Try It With a Fox?

Convince & Convert

Social Media With A Mouse? A lot of people are still saying no to social media. Last night while reading the story, it occurred to me that many small business decision-makers are like Sam- saying no to social media, without even being sure why. And that’s just it. You Just Might Like It Sam I Am.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Your social media strategy should do this too. That’s just a brochure in 140 characters. Any thoughts?

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Is Your Social Strategy Proactive or Reactive | Social Media.

Convince & Convert

We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted). This is the a classic issue with many marketing and product developers, they don't listen.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. If you make a blog or website, you have to find ways to get people to visit your site, thus affecting your search indexing.

SEO 115