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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Monday’s 5 Social Media Must-Reads

Firebelly

22 Social Media Marketing Management Tools. By Lee Odden With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. That’s a huge, huge deal.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. ” You need Social Analytics Software.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

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10 Social Media Pros Pick Their Favorite iPad Case

Convince & Convert

Social Media Manager, Porter Novelli. Vice President, Radian6. Lots of market penetration for the smart cover, but not a lot of love for it, really. Like David Armano, CC uses iPad 1 and the original rubber case, due in particular to its easy folding for typing purposes. “It doesn’t add much weight.

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

We talk often about what department should lead social media, how to get leadership buy-in for social media, or what technology should be used, and while those are important discussions to have, you should be focused on identifying WHO should be leading the social media initiatives.

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Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

This is Episode 9 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!).

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