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Understanding the Value of Social Media Data

Buzz Marketing for Technology

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. But in reality it’s what you do with that data that makes the big difference.

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Monday’s 5 Social Media Must-Reads

Firebelly

Social Media Marketing is no different. Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement.

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Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

There are five specific categories of social media software, and lumping them all under “social media management” does us all a disservice. You need Social Listening Software (AKA Social Media Monitoring Software). ” You need Social Analytics Software.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three.

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10 Social Media Pros Pick Their Favorite iPad Case

Convince & Convert

Social Media Manager, Porter Novelli. Vice President, Radian6. Like David Armano, CC uses iPad 1 and the original rubber case, due in particular to its easy folding for typing purposes. “It doesn’t add much weight. I always looked for a softer leather one, and could never find one.”

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Identify the Right People to Manage Your Social Media Initiatives.

Social Media Strategery

RT @sradick Identify the Right People to Manage Your Social Media Initiatives [link to post] – Posted using Chat Catcher [link] SheofDC (Elizabeth Hochberg) Twitter Comment RT @sradick Identify the Right People to Manage Your Social Media Initiatives [link to post]. That statement speaks the truth!

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Social Pros 29 – Lauren Vargas, Aetna

Convince & Convert

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. Jay : We are back with Episode 29 of Social Pros where we talk to real people doing real work in social media.

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