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Social Media Definitions: KPIs and Other Valuable Terms to Know

Ignite Social Media

Video Views: The number of times your video was watched. Note: Each network counts a view differently: Facebook and Instagram: 3 seconds for a video in the feed. Calculated by video views divided by reach. Calculated by dividing the number of video completions by the total number of video views.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

If customers need help with a specific product issue, for example, but find limited guidance, create in-depth video tutorials to address this pain point. Watch the video below to hear their discussion on touchpoints, customer experience and how legacy brands are going beyond traditional tactics like targeted ads to tell their story.

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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brands 128
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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Is Social Media Just A Buzzword? Like respect and loyalty, goodwill is earned and I think you should be careful and committed to your CSR initiatives or there will be no goodwill to harvest if they are too random or suspiciously executed. In and out.

CSR 249
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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

Please check out a video case study presented at our first meeting of the Social Media Club (you are all invited! Still, I wish people didn’t abandon things before they had a decent understanding of how they actually work. Especially business people. Aloha, Share/Bookmark Thanks for reading!

Loyalty 57
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The Future of Local News WILL Disrupt Facebook

Stay N' Alive

Now we find both print and video orgs, especially at the local level, competing against each other in a market where they previously did not compete. The same reporters that serve print will also serve TV, and video will, more and more, move towards the same online source that print is located. Ad dollars will all go towards the web.

News 97
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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty.

Content 41