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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages – now advertisers using Lookalike Audiences can target users who visit their websites, use their mobile apps, or are connected to their Facebook Pages (The Next Web). Any social media updates that we missed?

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This Week in Social Media – 5/8/2013

Social Media Marketing

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Know What’s Working on Social Media: 26 Free Social Media Analytics Tools

Buffer Social

Working with your profiles and pages across the major social channels, Klout puts together a score from 0 to 100 on your influence on social media. Klout also suggests content, which you can schedule and share through its app to improve your Klout score. You can connect up to three accounts for the major social media platforms.

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The Gamification of Social Media

Social Media Marketing

How to "win" at Empire Avenue According to the team at Empire Avenue, there are two ways to win: by being an Investor or by being an Influencer: While the world may be defined in these two separate buckets - creators and consumers - for most of us in the social space, it's not an either/or proposition; we're most likely creating and consuming.

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Social Media Time Savers: 4 New Productivity Tools and How to Use Them

Convince & Convert

Through their subscription model, DivvyHQ lets you manage virtually any type of content that you can think of, and keeps it all in one organized place for everyone on the team to view. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

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10 reasons Avon Is Not Too Late To The Social Media Party

Diva Marketing Blog

In steps a man who defies convention when he builds his sales force with a team of women. KLOUT PERKS : With 5.8 million sales reps, they must have a very large number who have high Klout scores. Put this social influence to work and see how many rewards Avon reps can get through "Klout Perks."