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Why Klout Should Not Be A Synonym For Influence

Waxing UnLyrical

We are (insert school/team/whatever of your choosing). YAY TEAM!!!!! The tool that’s making the most rounds these days, it seems to me, is Klout. If you use HootSuite to manage your social platforms, every time you click on someone’s profile, you’re hit in the face with their Klout score. Who we are-are!

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How Bing And Klout Teamed Up For Your Benefit

Small Business Mavericks

Bing seems to think searchers want to know the Klout scores of topical experts featured alongside your search results. That’s where you’ll find the Klout score if it’s available. But do you really care about their Klout scores? From what I’m reading, most people don’t care too much about Klout scores.

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2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score

Adam Sherk

Since I like looking at the social media presence of NBA teams I thought I’d run the 2011 playoff teams through the beta version of the new Klout to see how the fare against each other. Atlanta had the worst Klout score in the conference so that doesn’t sync with their surprising performance thus far in the playoffs.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

Two weeks ago, I received a Klout Perk to be part of the Social 46, a gathering of Indiana’s top social media influencers. According to the Indianapolis Super Bowl Host Committee , Klout was used to help identify the participants, and the list was augmented manually with known local bloggers, gadflies, and connectors.

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Social Media News Ticker: Twitter Adds Photo Tagging, Facebook Acquires Oculus VR

The Realtime Report

Lithium Technologies acquires Klout–ties social media influence to brand sentiment – social influence measurement company Klout has been acquired by Lithium Technologies (WSJ). Any social media updates that we missed? Let us know in the comments below.

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Why a Social Credit Score is an Empty and Dangerous Notion

Waxing UnLyrical

I’m being challenged to a battle of egos by a stranger on Twitter: “@pierreloic your Klout Score is 33 (I’m a 51). Check out your @klout profile today.”. She’s after all “a 63″ and the Klout resident expert on all things bacon and Kim Kardashian. Guest post by Pierre-Loic Assayag. I’m glad we didn’t let it.

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Say Hello To ShowPony

Jason Yormark

The anxiety of a shrinking Klout score and Alexa rating always seems to reel me back in. For the past year or so I’ve been the VP of Marketing/Social Media at S360 running a team of folks servicing a variety of non-profit and advocacy based clients. I’m so vain.

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